Global ETD Search
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Showing 1 to 2 of 2 for “"Critical discourse analysis theory"”.
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A discourse analysis of Metropolitan and SANLAM Namibia's English print advertisements in The Namibian newspaper: A comparative study
This thesis was a critical discourse analysis of Metropolitan and Sanlam Namibia’s English advertisements in The Namibian newspaper. The purpose of the study was to investigate the English language of persuasion leveraged in the two companies’ print advertisements. The study also explored the …
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Deconstructing political myths in television advertisements of major South African political parties during elections campaign : a critical discourse analysis study
… and/or delegitimise a particular political discourse. This, therefore, makes political myths ideological rather than a mere narrative. Moreover, this study argues that political myths are not mere fictional and/or imaginative narratives. Underlying political myths are presented in political …