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Showing 1 to 1 of 1 for “"Creativity Frontier"”.
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Organising for Advertising Creativity: Differential Effects of Agency Structure, Absorptive Capacity, and Abrasion on Originality and Appropriateness
… thesis has been to extend our understanding of creativity. Creativity is an area that is vital to society, but most commentators agree is a complex area that has been under researched. The setting for this research was the advertising industry. This industry was chosen as it is one of the few …