Global ETD Search
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Showing 1 to 1 of 1 for “"Creative Evaluation"”.
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Organising for Advertising Creativity: Differential Effects of Agency Structure, Absorptive Capacity, and Abrasion on Originality and Appropriateness
… the few industry’s that focuses primarily on the creative thinking process and has highly specialist personnel concentrating on creative ideation. However, unlike the majority of research on creativity, the aim of this thesis was to shed light on a range of interactive, processing capacity, and …