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Showing 1 to 1 of 1 for “"Craft Consumption"”.
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Fields and Consumer Groups: The Layered and Overlapping Roles of Culture
<p>The first essay investigates Bourdieu’s conceptualization of fields and its use in the marketing literature. It suggests that fields do not exist in isolation, but rather work together in a number of different possible configurations. Fields are reconceptualized as dominated, overlapped, …