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From Soviet deficit to American inundation: Examining consumer attitudes toward country of origin and corporate social responsibility advertising strategies across cohorts in Ukraine

Sobolev, VictoriaUniversity of Illinois at Urbana-Champaign2019

… as a transitioning economy after the collapse of the Soviet Union in 1991 has created a unique environment for globalization and consumer socialization due to the shift from communism to capitalism. As a result, global brands’ advertising strategies when entering the Ukrainian market have …

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