Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 6 of 6 for “"Corporations -- Public relations."”.
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Understanding the impact of special events: a look at one company's annual event
… as an industry leader and strengthened the relationships between attendees and their company contacts. Results also show that networking opportunities, followed by smooth execution of the event and refreshments, topped the list of event success factors.</p>
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Corporate apologia : Exxon's use of video in response to the Valdez incident.
… said to serve functionally as highly influential public relations tools which provide information and training for its primary targeted audience -- the employees and affiliates of Exxon Corporation and its subsidiaries.
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Revitalizing the Subaru difference: a communications audit to determine effectiveness at Subaru of America, Inc.
<p>The purpose of this study was multifaceted. The first purpose was to examine the Subaru Difference Initiative campaign of several years ago and see what aspects succeeded and what areas needed change. The second purpose was to evaluate the effectiveness of the Subaru Difference and the role it …
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Culture and crisis communication : the use of intercultural communication in public relations crisis management planning
… study set out to explore how multinational corporations incorporated the issue of culture into the planning process for crisis management. The research used a case study method with unstructured interviews conducted via email, phone and in person, and focused on the U.S. and Japan. Four of …
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The impact of social media on crisis communication
… party, British Petroleum, and the general public over three social media: Facebook, Twitter, and blogs. Through extensive analysis of both the company's and public response to the Gulf spill, nine implications were identified regarding social media's influence on crisis communication.</p> …
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Genre criticism : an application of BP's image restoration campaign to the crisis communication genre
… States history. However, for those studying public relations the oil spill brought more than ecological disaster, by providing a case study of crisis communication. Although there were a number of crisis responses from BP throughout the course of the oil spill, the primary crisis response …