"Corporate messages" · 2 results · Global ETD Search

Results

Showing 1 to 2 of 2 for “"Corporate messages"”.

Corporate Television: Its Effects On Employees' Learning And Memory Of Corporate Messages

Grigni, Laura M.2014

<p>.</p>

shu-thes Repository record for Corporate Television: Its Effects On Employees' Learning And Memory Of Corporate Messages (opens in a new tab)
Examining organizational legitimacy: an empirical analysis of organizational legitimacy, issue legitimacy, legitimacy gaps, and factors affecting the legitimacy regarding the issue of direct-to-consumer advertising in the pharmaceutical industry

Chung, Jee YoungUniversity of Alabama Libraries2010

… activity, issue advocacy, and self-regulation in corporate messages have influences on organizational legitimacy. However, only the use of self-regulation had significant differences on both perceptions of issue legitimacy and organizational legitimacy. Also the finding empirically confirms the …

alabama Repository record for Examining organizational legitimacy: an empirical analysis of organizational legitimacy, issue legitimacy, legitimacy gaps, and factors affecting the legitimacy regarding the issue of direct-to-consumer advertising in the pharmaceutical industry (opens in a new tab)