Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
Results
Showing 1 to 20 of 47 for “"Corporate image"”.
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Employee perceptions of Transnamib holdings' financial performance and corporate image
… study was to assess TransNamib Holdings Limited corporate image and the financial performance results of internal opinion survey. In order to achieve this aim, the following specific objectives were formulated: to determine the relationship between financial performance and corporate image …
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A Study of the Concept of Image as expressed through Corporate Landscapes
… are becoming increasingly concerned with their image. This is called branding and can involve a variety of activities that shape attitudes and opinions about the company. The appearance of a company's physical environment and facilities is one factor that potentially influences the company's …
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Examining the influence of corporate website favourability on corporate image, corporate reputation, consumer company identification and loyalty: a study of consumers’ perception in the context of the financial setting in the United Kingdom and Russia
… is to add to the current knowledge about the corporate website favourability within the discipline of marketing by developing a rigorous conceptual framework of factors that influence corporate website favourability, and to explore how corporate website favourability contributes to building …
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Imageverbesserung durch mediumgerechte Umsetzung der Corporate Identity im Internet
… in Teil A separat voneinander behandelt: ·Corporate Identity und Corporate Image in Kapitel I, ·E-.Business, einschließlich Internet als spezielles Medium in Kapitel II. Neben einer allgemeinen Grundlegung wollen wir insbesondere verdeutlichen, warum Corporate Identity (Eigenbild) und …
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Examining the antecedents and consequences of private label brand consumers’ value co-creation behaviour and customer engagement: a study within the context of retailing in the United Kingdom
… involvement, perceived risk, product quality, corporate image, brand image, emotional value, and brand attachment influence value co-creation behaviour and customer engagement. It also examines how customer engagement impacts brand loyalty, participation, word-of-mouth, and trust. Despite …
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Strategi membangun citra perusahaan melalui pendekatan corporate social responsibility (CSR): Studi pada PT. Kusuma Satria Dinasasri Wisatajaya Kota Batu
… saat ini adalah strategi melalui kegiatan CSR (Corporate Social Responsibility) dikarenakan kegiatan CSR yang dilakukan dapat menciptakan Brand Differentiation. Penelitian ini bertujuan untuk mengkaji strategi perusahaan melalui pendekatan CSR dalam membangun citra perusahaan serta untuk …
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Managerial perception of the impact of corporate social responsibility on corporate branding in Indian agribusiness firms
… perception regarding the influence of CSR on corporate branding in the Indian agribusiness context. This thesis relies on CSR theories and brand management models and follows a qualitative case methodology. The study contributes to existing knowledge by focusing on the motives of Indian …
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Nike, feminism and rhetoric
… the rhetorical figures of the body and Nike's corporate image that these concerns are addressed, enacted, and articulated. In this way, Nike ads "work" to appeal to the female consumer. This reading of Nike ads merges interests in feminism, theories of rhetoric, visuality and very simply, how …
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The franchise gas station: a study of agenda, subtext, and consequence
The icon of the corporate gas station is a familiar site to any mobile consumer in the United States. Its familiarity is a result of the high demand for a product and repeated structures present in each community. according to the marketing material, such recognition is a desired architectural end, …
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Systems approach for evaluating the transitioning oil and gas commercial market
… provide the optimal platform to improve their corporate image. Supermajors consistently highlight the actions they are taking to develop lower emission alternatives and the contributions they make to the communities in which they operate. However, Supermajors should also consider targeting the …
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Foreign Private Investment Flows and Manufacturing Sector in Zimbabwe
… usage, and boosts the target company's corporate image.
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The relationship between top managers' environmental attitudes and environmental management in hotel companies
… from environmental initiatives through improving corporate image and increasing resource and energy efficiency. Among various environmental issues that have been addressed in the hotel industry, managerial influence on environmental management is rarely investigated. The purpose of this study was …
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Resumes Of Diploma Theses (2014) for Master’s Degree in Healthcare Management
… COUNTY ***** CREATION AND MANAGEMENT OF THE CORPORATE IMAGE OF SHUMEN HOSPITAL ***** SAFETY CULTURE ANALYSIS OF PATIENTS WITH SURGICAL TREAMENT REFERAL IN ST. MARINA HOSPITAL, VARNA ***** LEGAL FRAMEWORK OF REPRODUCTIVE HEALTH ***** ORGANS, TISSUES AND CELLS DONATION FROM DESEASED - BIOETHICS …
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The Logic of Corporate Communication Design
The development of programmatic corporate communications in Britain is attributable to a cluster of post-war designers who used graphics to furnish groups of artefacts with a ‘family likeness’. As their commissions progressed from the odd artefact to the all embracing corporate policy, they formed …
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Employer-assisted housing in maquiladoras in Mexico : a case study of the Delphi Automotive Housing Program
… Additionally, the desire to generate a positive corporate image and the importance of public relations is a second prominent theory. This research will also examine more closely two alternative hypotheses on the motives of General Motors and Delphi Automotive in offering employer-assisted housing …
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The effects of strategic corporate philanthropy on consumer perceptions: an experimental assessment
There are many objectives for corporate philanthropic activity beyond altruism. Financial gain, increased image, and thwarting negative publicity have been suggested as potential objectives for corporate giving. This dissertation develops a 2X2 classification schema as a framework for empirical …
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Image repair and the airline industry crisis.
… current literature on crisis communication and image repair, this study should lend itself to increased knowledge of what the airlines have done, what they are currently doing, and what they should do in the future regarding their communication of public identity.
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