Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
Results
Showing 1 to 20 of 38 for “"Corporate identity"”.
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Narrating The Body Shop: A story about corporate identity
… purpose of this research was to examine how the identity of The Body Shop has been expressed and transformed through an ongoing corporate narrative of which the founder, Anita Roddick, has been the primary storyteller. Specifically, the thesis examined the relationship between the founder’s …
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Imageverbesserung durch mediumgerechte Umsetzung der Corporate Identity im Internet
… in Teil A separat voneinander behandelt: ·Corporate Identity und Corporate Image in Kapitel I, ·E-.Business, einschließlich Internet als spezielles Medium in Kapitel II. Neben einer allgemeinen Grundlegung wollen wir insbesondere verdeutlichen, warum Corporate Identity (Eigenbild) und …
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The measurement of congruence between corporate identity and corporate reputation
… for the measurement of the congruence between corporate identity and corporate reputation. Subsequently, by conceptualising congruence as matching between groups and as profile deviation, the research tested the significance of the difference between corporate identity and corporate reputation …
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Exploring the relationship between corporate identity disorientation and dynamic capabilities
The importance of corporate identity to organizations is increasing, which has led to the conceptualisation of corporate identity orientation. This study challenges existing thinking by suggesting that if corporate identity orientation exists, so could corporate identity disorientation. Further to …
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Visual Constructions of Corporate Identity for the University of Paris, 1200--1500
… images that reflect varying notions of group identity for the institution. This dissertation treats the surviving material as a single corpus in order to examine broadly the modes of visual display and particularized iconography used to represent the University and its members, and more …
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The Development of a Guide for Designing a University Spin Out Corporate Identity Package
The file named "cabrerajose.pdf" is the primary dissertation file. The file named "CabreraJ_IDguide.zip" is a zipped file folder with 786 files (in 15 folders) that are necessary to run the developed website. The file named "index.htm" is provided as an example of how the page would be structured, …
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A strategic Enquiry into the Holistic Nature of Corporate Identity to enable its Systematic Control
… field and the esoteric nature and essence of Corporate Identity. The thesis concentrates in the understanding of Corporate Identity aiming towards an holistic explanation of the concept appropriate for practical multidisciplinary use. It proposes a systematic methodology and establishes a …
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Dynamics of Organizational Populations - An Ecological Analysis of the Corporate Identity Consultancy in Shenzhen, China
… of organizational forms, in the context of corporate identity consultancy in Shenzhen, China. The empirical setting is significantly different from existing organizational studies, in that the population under observation is constructed following the recently developed fuzzy-set theory. …
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A Postmodern Reading of the Liggett & Myers Settlement: Finding the Unique Past the Modern Corporate Identity Model
… thesis identifies the shortcomings of the modern Corporate Identity model to fully observe business identity in its reading. Considering Corporate Identity as a postmodern analysis in case study form renders a new reading of the Liggett & Myers settlement with states' attorneys general as a …
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Visual corporate identity and internal customer perceptions : Employee response to corporate colours and symbols in an education environment.
… perceptions of their organisation¿s visual corporate identity (VCI) particularly the symbolic ¿corporate logo¿. Employees¿ views of the logo reveal their perceptions of the organisation itself (Henderson and Cote 1998:15, Olins 1995:73) so are an important indicator of their positive or …
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UK Corporate Website Design at the Identity: Image Interface Constraints and Enablers
… through time and space. Currently website identity-image interfaces transfer static text and images to a digital counterpart 'webpage' with little consideration of dynamic digital potential. The research focuses on whether the website interface could be improved to clearly portray companies …
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Exquisite corpse: a tower for the public in the era of exhausted modernity
… system in order to visualize images of their corporate identity and immerse the public in the image of development. While using one system, the architect has tried to organize various unexpected behavior with those system. Thus, the grid system, whose representational value was important as …
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Éxito y tipología de la empresa familiar: implicaciones
… ten dimensions: perception of the environment, corporate identity, background of human resources, type of strategy, strategic implementation, governance structure, special intangible capital for family businesses, networking, organizational resilience and risk profile. After making an empirical …
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Television advertising and television audiences in contemporary South Africa
… with the economic and political establishments. Corporate advertisements often represent the diversity of South African society, establishing a corporate identity as a unifying feature. Advertisements for financial services either exploit white anxieties, or black optimism, encouraging investment …
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Consolidated periphery : commercial and highway interchange
… subsidizing the making of space to the making of corporate identity. While the highway system itself i s enabled through massive public investment, its "archi tecture" -- the strip -- is entirely private in its motivation. This thesis proposes that the rational of the suburban strip landscape can …
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Examining the influence of corporate website favourability on corporate image, corporate reputation, consumer company identification and loyalty: a study of consumers’ perception in the context of the financial setting in the United Kingdom and Russia
… is to add to the current knowledge about the corporate website favourability within the discipline of marketing by developing a rigorous conceptual framework of factors that influence corporate website favourability, and to explore how corporate website favourability contributes to building …
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German Politics and the 'Jewish Question', 1914-1919
… citizenship, minority rights, religious identity, nationhood and statehood. My dissertation analyses these issues through the prism of the so-called 'Jewish Question'. The Jewish Question, I contend, casts important new light on Germany’s difficult path towards a new democratic and …
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