Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
Results
Showing 1 to 20 of 37 for “"Corporate communication"”.
-
The Logic of Corporate Communication Design
The development of programmatic corporate communications in Britain is attributable to a cluster of post-war designers who used graphics to furnish groups of artefacts with a ‘family likeness’. As their commissions progressed from the odd artefact to the all embracing corporate policy, they formed …
-
Influence of social media networks on corporate communication strategies
… examined the use of social media networks for corporate marketing and communication by United States based companies. The researcher surveyed marketing, advertising, communications and sales professionals of nearly 80 companies and conducted in-depth interviews with four corporate marketing …
-
Informed Employee Voice: The Synthesis of Internal Corporate Communication and Employee Voice and the Associations with Organisational Engagement
… thesis aims to advance knowledge about internal communication and organisational engagement. It incorporates the application of a new research instrument, the Internal Communication and Organisational Engagement Questionnaire (ICOEQ) developed by Welch (2011a). The ICOEQ investigates employee …
-
An assessment of the use of social media as a corporate communication tool by the Namibian Broadcasting Corporation (NBC)
The study assesses the use of social media as a corporate communication tool by the Namibian Broadcasting Corporation (NBC). The main objectives of this study were to assess the social media platforms used by NBC as communication tools to engage with their audience. The study examined the extent to …
-
A critical evaluation of corporate employee communication in the light of recent changes in workplace relations
… areas of modem management practice in general, corporate communication in particular, and the labour process, these bodies of literature hardly seem to overlap. Detailed analysis of the language used in corporate communication, and of its interpretation by its target audience of employees seems …
-
Creatively Applied Writing
Corporate communication and journalism.
-
An invitation to understand: An alternative approach to the corporate voice in public relations
… using an invitational rhetoric approach to the corporate voice instead of relying on traditional rhetorical approaches that are grounded in persuasive, authoritative intent. Because of societal changes inspired by changing gender norms, the traditional masculine corporate voice may no longer be …
-
Negotiated dramaturgy - industrial theatre as communication in the organisation
… Industrial Theatre as an effective form of corporate communication against the backdrop of South Africa's unique situation that distinguishes it from other countries in the world. As the post-apartheid South African society is concerned with development and transformation of its workforce, …
-
The use of corporate reputation in the development of brand image strategy in the Taiwanese pharmaceutical industry
… of western-developed theories about the uses of corporate reputation in a non-western context. It is the first study that synthesises three theories (value creation, strategic resources and corporate communication) to examine the strategic consequences of the uses of corporate reputation. …
-
Establishing Technical Writers As Communication Advisors: An Evaluation Of Internal Communications Using Audience Analysis For Cox Health Systems Of Springfield, Missouri
… initial limitations with the inclusion of such communication fundamentals as rhetorical structure and audience analysis. In this thesis I demonstrate that technical writers possess the knowledge and skill to work in a variety of corporate communication environments, such as the health-care …
-
Inside stories: making sense of the daily lives of communication practitioners
The discipline of corporate communication is relatively embryonic, and has developed into its current form largely through the amalgamation of salient theories from the public relations and management disciplines. Existing academic research focuses broadly on the role of communication …
-
Three Essays in Hospitality and Tourism Communication
Communication is a critical component of firm success. Modern day companies, including those from the domain of hospitality and tourism, go to great lengths to gain a competitive advantage through effective communication. It is not only communication within the organization that is important. …
-
Darbuotojų vaidmuo korporatyvinio prekės ženklo komunikacijoje /
… of Master’s paper – employees’ role in the corporate brand communication process. The objective of the investigation. To establish employees’ role in the corporate communication, checking are theoretical suggestions realized in Lithuanian organizations’ corporate brands communication. The …
-
Steel Matters: Communicative Praxis of Community Relations in a Pluralistic Postmodern Society of Information Empowerment
… programs as particular examples of applied communication in an increasingly important marketplace and scholarly area. By examining United States Steel Corporation's community relations programs from multiple theoretical perspectives, insights are drawn about theory and praxis. In the …
-
A TIC na comunicação interna do Banco do Brasil: visão dos funcionários utilizando a etnometodologia
… to achieve business goals. And so the internal communication becomes a priority and should be given, by the top management, great attention. It is essential that the content is actually learned by receiving public - officials at the focus of this work, so they are able to use what is effectively …
-
A Critical Analysis of Multinational Oil Companies’ Corporate Social Responsibility in Colombia and Venezuela. The Dynamics of Two Models.
… whilst CSR is an important element of corporate communication, many MNOCs only disclose limited CSR-related information. Thirdly, this thesis contributes to the growing discussion of CSR’s role within the neoliberal paradigm. I argue that CSR is not and cannot be a panacea for social …
-
Canvassed and Delivered: Direct Selling at Keystone View Company, 1898-1910
… international entity, and examines the role of communication in the sale of photographs. Keystone’s success hinged on the corporate communications between the company and its direct-selling sales agents, communication between sales agents and prospective consumers, and the communication between …
-
An evaluation of inter-organisational identity theft knowledge sharing practice in the UK retail sector
… in conjunction to company reports, personal communication, presentation slides and related materials was gathered to ensure trustworthiness and authenticity. Pattern matching analysis was employed to draw conclusions by evaluating 30 transcripts and 11 internal documents. The major …
-
Managerial perception of the impact of corporate social responsibility on corporate branding in Indian agribusiness firms
… perception regarding the influence of CSR on corporate branding in the Indian agribusiness context. This thesis relies on CSR theories and brand management models and follows a qualitative case methodology. The study contributes to existing knowledge by focusing on the motives of Indian …
Page 1 of 2