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Showing 1 to 3 of 3 for “"Corporate Transgressions"”.

  1. THE EFFECTS OF CAUSE-RELATED MARKETING FOR CORPORATE TRANSGRESSIONS ON CONSUMER RESPONSES

    … socially irresponsible behaviors, high profile corporate transgressions have become major social problems in many countries. Corporate transgressions are defined as serious violations of social norms and standards (White, Bandura, & Bero, 2009). Corporate transgressions tend to detrimentally …

    siu-theses Repository record for THE EFFECTS OF CAUSE-RELATED MARKETING FOR CORPORATE TRANSGRESSIONS ON CONSUMER RESPONSES (opens in a new tab)

  2. When going to the doctor makes you sick : a case study of the crisis communication strategy of the Endoscopy Center of Southern Nevada

    … alternatives to apology in instances of corporate transgressions resulting in major harm, to salvage reputation and preserve company viability. Content analysis was used to extract public opinion from reader feedback comments on online news stories regarding the clinic. Benoit's (1995) …

    u-pacific Repository record for When going to the doctor makes you sick : a case study of the crisis communication strategy of the Endoscopy Center of Southern Nevada (opens in a new tab)