Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
Results
Showing 1 to 1 of 1 for “"Corporate Sociopolitical Activism"”.
-
Advocated in Brand Activism? How Represented Consumers Experience and Evaluate Activism in the Marketplace
… have increasingly participated in brand activism, taking a stance on a divisive sociopolitical issue. Although research has examined brand activism’s effect on general stakeholder groups, little is known about how brand activism is perceived by those represented in activism messages. This …