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Showing 1 to 1 of 1 for “"Corporate Social Responsibility, Place Branding, Sustainability, Nation Branding"”.
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Examining the social responsibility image of countries: dimensions, limits and consequences
… the dimensions, limits and consequences of the social responsibility image of countries (SRIC). Specifically, it develops a scale for SRIC and demonstrates how this construct impacts nation brand attractiveness towards highly skilled resources. The research is rooted in place branding, corporate …