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Showing 1 to 2 of 2 for “"Corporate Political Engagement"”.
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Consumer Attachment and Corporate Social Advocacy: Leveraging Political Behaviors to Bolster Organization-Public Relationships
… for one side or the other in cultural and political debates. As these types of corporate social advocacy become increasingly common, much is still unknown as to how they affect consumer perceptions of the organization, attitudes regarding their relationship with the organization, and their …
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Three essays on market, media, and consumer responses to food brand disruptions
This Dissertation was approved for publication on 2023-07-12 at 15:01.