Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 1 of 1 for “"Conversational Commerce"”.
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Humanizing Digital Experiences: Three Essays on the Design of Digital Entities
… magazines or television, toward bi-directional/conversational media. Firm representatives are increasingly digital, and thus dynamic, autonomous and personalizable. Rooted in the shift in marketing practice, this dissertation seeks to identify and quantify effective approaches to the design and …