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Showing 1 to 1 of 1 for “"Conumer privacy concerns"”.
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Exploring the effect of perceived relevance and privacy concerns on consumer responses to online behavioral advertising
… effects of perceived ad relevance and perceived privacy concerns. Other influencing factors for the two perceptual responses are also explored. An online survey was conducted with a volunteer sample of 292 MTurk users. The results indicate that perceived relevance of OBA is a strong, positive …