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Showing 1 to 2 of 2 for “"Contrast and assimilation"”.
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Assimilation and contrast, and order of presentation effects on attitudes toward advertising
… two print ads in a row: one is persuasive and attractive, the other is weak and boring. What will people feel about the ads after they have viewed both of them? Will they give the two ads the same judgments as people who see and rate only one of the ads? Previous research predicted two …
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The Automatic Consequences of Religious Priming
… certain types of information automatically, and how this may affect behavior. Two pilot studies suggest that being primed with religious words leads to the automatic activation of corresponding religious attitudes and that religious priming accesses a motivational state. Dijksterhuis and …