Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
Results
Showing 1 to 19 of 19 for “"Consumption experience"”.
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The Construction of Destination Images in Jordan: Modelling Tour Guide and Tourist Inputs, Interactions and Consequences
… of destination image during the tourist consumption experience has suffered from a paucity of theorisation, not only in regard to patterns of destination image as perceived by tourists during a visit, but also in regard to patterns as projected by tour guides. This exploratory research …
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Use of synaesthesias and informal consumer communities in empowering wine consumers
… in whatever terms they choose, to represent the consumption experience of the wine.
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Effects of Hedonic and Utilitarian Shopping Satisfaction on Mall Consumption
The modern consumer expects a consumption experience with both hedonic and utilitarian rewards during a single visit to the mall. The orchestrating of both hedonic and utilitarian benefits in one visit challenges mall management and retailers to deliver the maximum shopping experience. This study …
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An investigation into conspicuous consumption in a transitional economy: A study of emerging urban Vietnamese consumers
Conspicuous consumption is an interesting facet of consumersa?? desire for worldly goods, and has both theoretical and managerial import for marketers and consumer researchers. This study investigates conspicuous consumption in the context of Vietnam, a transitional economy where the behavior is …
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Clash of the Titans : impact of convergence and divergence on digital media
… of content to fit the locality, context and the consumption experience will be the keys to success in the world of digital convergence.
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Optimizing Immersive Technology Condition for Measuring Consumer Perception and Acceptance of Food Products
… and consumer science by enabling consumers to experience tasting of food samples in different environments, thus generating more realistic perception. However, little attention has been paid to developing a standardized and optimized methodology for conducting such sensory testing in an …
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Beyond consumption experiences.
The term ‘consumption experience’ has become ubiquitous in marketing and consumer research circles. In this thesis I question the appropriateness of this canonical term. In its stead I employ the non-dualistic term ‘experiaction’, coined by an ecological psychologist, which points to the functional …
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An in-depth analysis of beer flavor and its impact on consumer refreshing perception
… is defined as an emotional response to a food consumption experience; nevertheless, there is a very limited understanding of beer refreshment and its impact factors. The objective of this study was to determine how sensory attributes, specifically flavor and alcohol-related, impacted …
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The effect of experiential analogies on consumer perceptions and attitudes
… to be investigated. By drawing on analogy and consumption experience literatures, an important moderator of analogical persuasiveness is identified, preference for the base experience, and the influence of emotional knowledge transfer on consumer attitudes is explored. Substantial focus has …
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An in-depth analysis of beer flavor and its impact on consumer refreshing perception
… is defined as an emotional response to a food consumption experience; nevertheless, there is a very limited understanding of beer refreshment and its impact factors. The objective of this study was to determine how sensory attributes, specifically flavor and alcohol-related, impacted …
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Tracking Discourses of Occupation and Genocide in Lithuanian Museums and Sites of Memory
… motivations of visitors to consume dark tourism experiences and visitor interpretations of the various narratives that are part of the consumption experience. This thesis offers an alternative conceptual perspective for carrying out research into museums that represent genocide and occupation by …
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The influence of Chinese philosophical religious traditions on Chinese consumption behaviour: a multiple case study of Chinese festivals
… has predominantly focused on Confucian luxury consumption behaviour and none have addressed the three principal philosophical religious traditions of China (namely Confucianism, Taoism and Buddhism) in the context of consumers and their consumption behaviours. This study is exploratory in …
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The Effect of Emotions and Imagery Appeals on Visual Consumption Experiences
… cannot account for decisions in which less experience is available, where the problem is not well-structured, and where emotional reactions are important. Whereas traditional models assume verbal and semantic processes, the consumption vision perspective focuses on visual and imaginal …
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The role of ethnicity in consumer evaluation of services : a study of retail banking in the UK
… subjective stance with emphasis on meaning and experience. Data were collected from 30 individuals via in-depth ethnographic and phenomenological interviews over a two-stage process looking at ethnicity and services evaluation respectively. The interest here was to develop a description of the …
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A Cultural Framework of Lifestyle : Lived Meanings of Women's Everyday Consumption.
… through the meanings they give to their everyday consumption experience from an interpretivist researcher point of view. Nine women life stories are presented which were collected through in-depth phenomenological interviews. The emic cultural approach taken in conducting this research has …
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The Narrated Brand: An Exploration into how Employee Narratives Construct the Brand of a Large Service Organisation
… role (Brodie, Glynn and Little 2006). In an experience economy the brand is enlarged even more to include the whole consumption experience (Haathi 2003). The brand is also posited as a socially constructed text (Hatch and Rubin 2006). In this study I have focused on the experience of …
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Neural and Psychological Mechanisms of Oral Sensation
… different oral receptors are activated and the consumption experience changes. Taste perception varies between individuals in a way that has led to the identification of the taster status genetic polymorphism of taster status where three taster groups (hyper-taster, taster, tolerant taster) with …
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‘On Your Marks, Get Set, Go!’ The Development of the Sport and Physical Activity Value (S&PAVAL) Model for use in the Leisure Industry
… of the value construct as it pertains to the consumption of sport and physical activity which contributes a more developed understanding of the consumption values that underpin an active adult’s participation. Whilst, the antecedents and determinants of an individual’s participation in sport …