Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 18 of 18 for “"Consumers--Decision making"”.
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Food labeling systems and Consumers’ Decision making
… for healthy eating can be achieved by empowering consumers with the necessary information to make informed nutritional choices. As a result, nutritional labeling has become increasingly imperative in assisting individuals in their daily purchasing decisions. Although research suggests that …
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The analysis of consumers' decision-making style dimensions across different product classes
… investigates the usefulness and reliability of consumers' decision-making style dimensions across the Copeland's (1923) convenience, shopping and speciality product classification. In addition, it also explore the relationships of the differences of consumers' age, household size, job type, …
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The Influence of Social Media Influencers (SMIs) on Consumer Decision Making: A Tourism and Hospitality Perspective
… content features, and how they influence consumers’ decision-making as well as online engagement. By using the stimulus–organism–response (SOR) model together with theories of social connection and social influence, this dissertation reveals the influence of SMIs on consumer behaviors in …
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Taking the First Step on the Consumer Privacy Journey - Three Essays on Consumers' Privacy-Related Decision-Making
… data gathering efforts. Due to this development, consumers are confronted with decisions to disclose personal data on a daily basis, and have become increasingly intentional about data sharing. While this reluctance to disclose personal data poses challenges for firms, at the same time, it also …
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Techno-economic analysis of hydrogen, electric, and gasoline light-duty vehicles in three carbon tax scenarios
… consumer goods, including emissions over time? Consumers' decision making is often price sensitive. An assessment of twelve mobility units' classes 1 to 5 at market price, their operation expenses, resale prices, and emissions show the real cost for the final consumer. Light-duty vehicles from …
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Energy system development in Africa : the case of grid and off-grid power in Kenya
… study revealed the challenges faced by consumers in choosing between grid and off-grid power options. Examination of this challenge leads to the hypothesis that competition between the grid and off-grid markets is contributing to the low growth in power consumption and that there is the …
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Essays in Consumer Choice Driven Assortment Planning
… assortment selection is among the most critical decisions facing retailers: product variety and relevance is a fundamental driver of consumers' purchase decisions and ultimately of a retailer's profitability. In the last couple of decades an increasing number of firms have gained the ability to …
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Complicating Choice
A great deal of research in consumer decision-making and social-cognition has explored consumers' attempts to simplify choices by bolstering their tentative choice candidate and/or denigrating the other alternatives. The present research investigates a diametrically opposed process, whereby …
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Egocentric Categorization: Self as a Reference Category in Product Judgment and Consumer Choice
Be it a shiny sports car or a luxury watch, consumers are predisposed to approach appealing objects. However, rules of modern society restrict consumers from touching or taking objects based on a mere desire to do so. Instead, consumers must have a legal connection to an object---ownership---in …
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The Effect of Emotions and Imagery Appeals on Visual Consumption Experiences
… between our traditional models of consumer decision-making and the way consumers actually make decisions, at least for certain product categories. Multi-attribute models have been successful in modeling how consumers make decisions about frequently purchased products or services, where …
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Athletes’ Post-transgression Csr Communication Strategy in Sport
… including building an emotional bond with sports consumers and enhancing favorable attitudes toward the company (Cho & Kim, 2012). However, the ongoing positive consequences of CSR endeavors may vary per situation if athlete endorsers have committed transgressions. Thus, it is imperative to …
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The dynamics of consumer credit and household indebtedness in South Africa
… consumer credit market, and the debt problems of consumers. Analysis of the NCA shows that it has the potential to deliver both individual and social protection from over-indebtedness (primarily through its provisions on disclosures, registration, public awareness, etc.), but desperately …
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Reason and reaction: The dual route of decision making process on social media usage: The case of hospitality brand fan pages
… effective tool for building relationships with consumers. Many hospitality firms (i.e. restaurants) have captured the strength of a fan page because it can enhance brand attractiveness and draw consumer attention.</p> <p>Little is known about the experiences and possible outcomes of consumers' …
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The lifecycle of a social media beauty trend and the impact of digital beauty-focused communities on consumers' body alteration behaviour.
… role of digital beauty-focused communities in consumers' engagement with these trends, as well as body alteration as a whole. Although fashion and product lifecycles exist, these were developed before social media and, as these platforms play a significant role in the creation and proliferation …
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Consumer decision-making styles among generation Y consumers in Namiba
This study investigated the decision-making styles of Generation Y consumers in Namibia and the relationship between their decision-making styles and their learning styles, culture and e-literacy. Data were obtained by administering Sproles and Kendal’s Consumer Style Inventory (CSI), Felder & …
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Understanding Consumers' Digital Data Disclosure Decision-Making: A Focus on Data Sharing Cooperations, Perceived Risks and Low-Cognitive-Effort Processing
… data is shared with third parties. Accordingly, consumers are confronted regularly with the decision whether to disclose personal data to such a data sharing cooperation (DSC). Despite privacy research has become highly important, peculiarities of such disclosure settings with a DSC between firms …
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Global versus local brands in South Africa: an empirical analysis of consumer perceptions
… that these countries hold; and as such, consumers are faced with the decision between global and local brands. In South Africa too, there has been an influx of global brands, which has placed pressure on the local retail landscape. Therefore, the main objective of this study was to …
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An Eriksonian Approach to Consumer Identity
… and consumer behavior, specifically consumer decision making.</p> <p>A sample of 320 students took part in the study. Participants completed the Extended Objective Measure of Ego Identity Status (EOMEIS-2; Adams, Bennion & Huh, 1989) with a number of additional questions designed to measure …