Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 20 of 60 for “"Consumers Perceptions"”.
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Consumers’ Perceptions of and Responses to Creative Advertising
This study examined the way consumers perceive and respond to creative advertising, advertising that is judged by experts (usually senior practitioners) to be creative, to see if consumers reacted in the way that could reasonably be expected of them. It offers a conceptualisation of creative ads, …
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Consumers' Perceptions Towards Sustainability: A Cross-Cultural Analysis
… In adapting sustainability practices consumers play a very important role for supply chains. Thus this dissertation examines consumers’ perceptions towards sustainability practices. Although most previous research has examined environmental sustainability practices, the social …
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Consumers' perceptions of extended service contracts: an empirical analysis
… of variables, and (2) to develop a profile of consumers most likely to purchase extended service contracts. A mail survey was conducted from April 1993 through May 1993 with a randomly selected sample of consumers (N = 991) who had during of October, November, and December 1992 purchased a new …
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Consumers' perceptions of the competitive tiers in six grocery markets
… this research was undertaken to - assess how consumers perceive the competitive structure of 6 packaged grocery markets and - identify how consumers' perceptions of market structure are influenced by marketing activity (external factors) and consumer characteristics (internal factors). Within …
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Price Promotion Framing Effects on Consumers' Perceptions of Dynamic Pricing
… is an important antecedent of fairness perceptions and offering a more comprehensive view of the overall price fairness model. The research demonstrates that different consumer segments' responses to dynamic pricing are distinct and that different price framing tactics influence …
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The effects of contextual cues on consumers' perceptions of comparative price advertisements
The purpose of this study is to understand Korean consumers' perceptual processes induced by comparative price advertisements. While controlling for intrinsic product cue effects, this study examines the joint effects of extrinsic cues, such as comparative price (regular price /sale price), brand …
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Consumers' Perceptions of Cultural Competence in the Counseling Relationship: A Phenomenological Study
Consumers of mental health services are recognized as experts due to their rich lived experiences. Because of their expert status, they are expected to play a vital role in the re-shaping of mental health systems by determining what culturally competent services look like and how services are …
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Consumers' Perceptions of Voluntary and Involuntary Deconsumption: An Exploratory Sequential Scale Development Study
<p>This exploratory sequential mixed methods study of scale development was conducted among baby boomers in the United States to render conceptual clarity to the concepts of voluntary and involuntary deconsumption, to explore deconsumption behavior under the tenets of the attribution theory of …
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An Investigation Into How Sources of Information Influence Consumers' Perceptions and Decision Making
Consumers rely on sources of information to learn about products and make informed purchasing decisions. In fact, one of the first factors consumer consider when evaluating product information, is the source of that information. Yet despite the importance of the source, research on this topic is …
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Selected factors associated with consumers' perceptions of family finances, business, and buying conditions
The purposes of this study were to study the consumers' perceptions and expectations of family finances, business, and buying conditions.
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The effects of price and brand on consumers' perceptions of service quality, service value and behavioral intentions: Pre-purchase versus post-purchase
… of perceived price and perceived brand on consumers' pre-purchase service expectations. This research also addresses the extent consumers' perceptions of value mediate the relationship between consumers' perceived service quality (i.e., pre-purchase expectations of service and post-purchase …
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The impact of U.S. quick service on the health and patronage of Chinese urban consumers.
… McDonalds in China. Increasingly urban Chinese consumers patronize these restaurants as a way to experience American culture. For some it is becoming a part of their eating pattern. Recent health studies have demonstrated that nutritional diseases are increasing in China. This study accessed …
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An examination of factors influencing the formation of the consideration set and consumer purchase intention in the context of non-deceptive counterfeiting
Consumers’ perceptions towards counterfeits as well as the effect of consumers’ perceptions on consumer purchase behaviour remain unclear. On the other hand, the study of determinants of the consideration set has recently become attractive to researchers due to its importance in relation to the …
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An examination of the influence of religious beliefs and brand love on brand loyalty, word-of-mouth and purchase intention in the Islamic market: A study of consumers’ perceptions in the context of the retailing sector in Saudi Arabia
… which were collected to examine Muslim consumers’ perceptions of Islamic brand love in Saudi Arabia. In order to make sure that the data collected was valid and reliable, exploratory factor analysis (EFA) and confirmatory factor analysis (CFA) were employed. All the research hypotheses …
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CANADIAN CONSUMER PERCEPTION OF GENOME-EDITED FOOD PRODUCTS
… foreign genetic material. This thesis examines consumers’ perceptions of food produced using genome editing techniques. To accomplish this, an online survey was administered across Canada, resulting in a sample of 503 participants. Econometric analysis was used to examine the relationship …
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Investigating consumer perceptions towards halal certified products in Cape Town
… study investigates Halal certification from a consumers' perspective. Traditionally, Halal Certified Food Products are associated with the Islamic faith, but they are increasingly becoming popular among non-Muslim consumers. This study focuses on consumers' perceptions and attitudes towards the …
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Stereotypes in Retail Print Advertising: The Effects of Gender and Physical Appearance on Consumer Perceptions
… millions of dollars each year advertising to consumers. This is a considerable investment for companies seeking effective ways to inform and persuade the consumer. Consequently, retailers need to develop creative message strategies and tactics that will positively affect consumer attitudes. …
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Internal factors affecting brand performance
… as the corporate brand's representatives, affect consumers' perceptions of the corporate brand. Furthermore, the shift in emphasis in the literature from the externally perceived brand image to the internally created brand identity entails actively creating how an organisation wishes to be …
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The role of country-of-origin (COO) and brand effects on Asian consumers’ apparel choices in Thailand
… of country-of-origin (COO) and brand effects on consumers’ evaluation of apparel products is investigated in an Asian country. The purpose of this study is to explore the attitudes of Asian consumers in purchase decision-making associated with fashion-clothing product categories. This research …
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