Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
Results
Showing 1 to 20 of 51 for “"Consumers -- Attitudes"”.
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Consumers' attitudes of fast food restaurants in hotels
The purpose of this study was to examine consumers' expectations regarding food, service, and amenities provided by on-site fast food restaurants in hotels. In relation to this, the study investigated several sub-issues which were consumers' attitudes combined with expectations concerning fast food …
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The Role of Sociocultural Factors in Saudi Consumers’ Attitudes Towards Social Media Advertising and Purchase Intentions within the Clothing Industry
… in the fashion industry. However, Saudi consumers’ attitudes towards fashion advertisements on social media are shaped by sociocultural factors, given the country’s deep-rooted cultural and Islamic principles. With Saudi Vision 2030 driving societal changes and transforming the fashion …
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The Effects of Mobile Advertising on Consumers' Attitudes Toward the Advertising and Purchase Behavior in South Korea and the United States
… United States, the United States respondents’ attitudes toward advertising messages were more positive than South Korean respondents’ attitudes. Also, the United States respondents purchased products on their mobile phones connected to mobile phone advertising messages more than South Korean …
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Consumers saving behaviour : an empirical investigation of consumers attitudes towards commercial banking services with special reference to savings accounts in Iraq.
This thesis is the result of a study of consumers' saving behaviour in Iraq. It is an empirical investigation of consumers' attitudes towards commercial banking services with special reference to savings accounts in Iraq. A number of research objectives and related hypotheses were stated to be …
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Exploring the effects of mood states, cultural background, and the congruity between ad appeal and product type on consumers’ attitudes and purchasing intentions
… discussed in regard to how American and Chinese consumers in different mood states process different types of ad message appeal.
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Quantifying the Impact of Message Framing on Consumer Attitudes Towards the Consumption of Meat Products in Cape Town: A Consumer Neuroscience Approach
… project explored how each strategy influences consumers' attitudes toward the recommended behaviour and investigated the role of emotional and attentional responses to each message framing strategy. The purpose of this research was to determine whether negatively framed messages are more …
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Domestic-made versus imported men's dress shirts:college men's attitudes and quality perception
… of this study were (1) to identify selected consumers' attitudes toward purchasing domestic- made shirts and those imported from a low-wage country, and (2) to evaluate the relative effects of price, brand name, and country-of-origin on perception of quality of men's dress shirts. A …
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Consumer Attitudes Toward Cross-Border Brand Alliances: Adding A Consideration Of Country Of Origin Fit
… and the potential factors that influence consumers' attitudes toward these alliances. Building on an existing framework, it establishes country of origin fit as a new variable that influences consumer attitudes toward brand alliances and examines its relationship with brand fit under …
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The Moderating Effects of Consumers’ Awareness of a Parent Lodging Company’s Ownership of a Luxury Hotel Brand on Consumers’ Overall Attitude
… study is to identify the moderating effects of consumers’ awareness of a functional parent company’s ownership of a luxury hotel brand on brand reputation, prestige, and consumer overall attitude towards the functional parent company and the luxury extension. Previous studies have demonstrated …
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IMPACTS OF SOCIAL MEDIA COMMUNICATION ON CUSTOMER PRODUCT ATTITUDE AND POTENTIAL FOR WORD-OF-MOUTH
… is an effective strategy to influence consumers’ attitudes. However, few studies have been involved in how social media messages affect consumers when two different groups of people generate them for either hedonic or utilitarian purposes. This study sought to expand this contemporary …
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Exploring Lifestyle Orientation, Attitudes Toward Lifestyle Merchandising, and Attitudes Toward Lifestyle Advertising as Predictors of Behavioral Intention to Purchase Lifestyle Home Furnishing Products
… The purpose of this study was to explore consumers' attitudes toward the lifestyle concept. Analyses of several consumer behavior variables and descriptors offered noteworthy findings for the home furnishings industry. This study found that although lifestyle orientation is a valuable tool …
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The Effects of Electronic Word-of-Mouth: An Exploratory Study.
… Results showed that eWOM possesses influences on consumers attitudes and purchase intentions, however the effects of positive eWOM are very limited. Results also showed that the effects of negative eWOM carry more weight than positive eWOM. This study also uncovered the complexity of eWOM effects. …
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The effect of opinion leadership on purchase intention : a study among University students
… leaders, more specifically how these affect consumers’ attitudes and their subsequent purchase intention, when compared to the traditional forms of advertising. This dissertation commences with the literature review, then it outlines the quantitative methods employed in this study and focuses …
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An experimental investigation of the effects of perceived co-consumer age on younger consumers' expectations of service quality
… offer their services in the presence of multiple consumers who share the servicescape with each other (i.e., co-consumers). This study examines how co-consumer age, as an element of the servicescape, affects younger consumers' service experience. An experiment was conducted where three service …
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Apparel Mass Customization: Exploring Canadian Consumer Attitudes
… new service and product concept, which engages consumers in co-designing clothing online for a tailored product. This study explores Canadian consumers’ attitudes towards clothing, and assesses the potential for the adoption of this concept in Canada. This study is guided by multi-component …
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A green residential wish list : most important features according to homeowners
… and Behavior literature lacks studies on consumers' attitudes about buildings' green features. Despite of works in environmental valuation of residences that possess those features, studies dealing with attitudes and behaviors towards green products have mostly focused on non-durable …
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Social Capital and the U.S. Coffee Consumer
… (awareness) do Northern Fair Trade coffee consumers have of Southern coffee producers and how do networks and social capital among consumers and Fair Trade promoters shape this consciousness? This study sought to answer these questions, based on a data analysis of semi-structured interviews …
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Authoritative Mothers Exhibit More Permissive Feeding Practices Eating Away from Home with their Children
… to dietary quality of meals at restaurants and consumers' attitudes. Parenting style has been associated with children's weight status and overall attitudes toward food, with authoritative parenting being shown to help protect against childhood obesity. The current study aimed to compare and …
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