Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 15 of 15 for “"Consumers' attitude"”.
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The impact of advertising controllable elements on consumers' attitude towards the advertisement, brand and purchase intention
… in quality, and ultimately influencing their attitudes and behaviour. Fuel companies can take advantage of the advertising elements that have direct bearing – and are within their control – to make impactful advertisements to attract customers. Thus, this study investigates the influence of …
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A causal structure analysis of advertising effects on attitudes toward foreign brands
… the causal structure of advertising effects on consumers' attitude toward foreign brands in an advertising situation. The objectives of the study were to investigate effects of various factors regarding advertising, country perceptions and product on brand attitude, and to identify the causal …
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College Athletes as Endorsers: A Study of NIL Advertising
… played a significant role in determining consumers’ attitude toward the sponsored posts and brands. Limitations and directions for future research were also discussed.</p>
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Unbranded Vs. Branded Direct-To-Consumer Advertising (Dtca) Using Social Media Influencers: Examining The Effects Of Message Type And Disclosure
… a disease or a prescription drug directly to consumers. This study examined the effects of unbranded and branded direct-to-consumer (DTC) SMI advertising along with the effects of sponsorship disclosure on consumers’ attitude toward the ad and behavioral intentions. The Persuasion Knowledge …
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The golden touch: how screen touches influence product attitude and purchase intention
… of physically interacting with media influence consumers’ attitude and purchase intention in online shopping, and how congruity between the touch feeling of specific products and touchscreens may moderate this effect of interaction. Participants viewed pictures of products which had either …
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A study to investigate the attitude of customers towards electronic banking: The case of a South African-based company
It is known that attitude plays a significant role in consumer decision process whether to adopt new technology or not. Differences in attitude towards a product or a service depend on the nature of the product, individuals and the duration in which the product has been in the market. Based on the …
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Fashion and sustainability: increasing knowledge about slow fashion through an educational module
… cause a great deal of environmental impact. Many consumers are unaware of their impact when they purchase low quality, inexpensive apparel items, sometimes referred to as “fast fashion.” The fast fashion business model is based upon inexpensive, low-quality garments, quick production and sale, and …
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The Effects of Facial Cues on Consumer Judgment and Decision-Making
… examines the influence of facial resemblance on consumers* product purchase likelihood. This effect is moderated by consumers* mental construal, such that the effect of increased facial resemblance on product purchase likelihood occurs among consumers with high-level construals but not among …
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The influence of SMS advertising on online brand equity among students in the UK
… are sending their advertising messages using consumers’ mobile phones. This growing interest is reflected in their allocated marketing budgets and expenditures, which shows that digital marketing and especially mobile advertising is booming. Allocations of the resources for various mobile …
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Three essays on differentiated products and heterogeneous consumer preferences: the case of table eggs
Consumers’ food demand has been found to be affected not only by prices and income, but also by their increasing concern about factors like health benefits, animal welfare, and environmental impacts. Thus, many food producers have differentiated and advertised their products using relevant …
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Exploring the Factors that Impact on the Attitude to Purchase: A spotlight on counterfeit luxury handbags among Durban's emergent Black Middle-class Females
… with varying results relating to the impact of attitude on the purchase decision-making process having emerged. With South Africa serving as one of the most profitable counterfeit luxury handbag markets on the continent, this study sought to fundamentally determine whether consumers' attitude …
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Understanding the attitude and repurchase intention towards halal food product among non-muslim consumers in Malaysia
… was to understand the factors that influence the attitude and repurchase intention of non-Muslim consumer in Malaysia towards Halal food product. This study highlighted the conceptual insights of the multidimensional constructs of buyer factors (i.e. religion adoption, lifestyles, halal awareness, …
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An investigation into consumer attitudes affecting the adoption of mobile marketing in Namibia
… business and are progressively providing consumers with greater variety, convenience, and affordability. One such mobile technology advancement that has taken the globe by storm is “mobile marketing”. Nonetheless, consumers, especially in developing countries such as Namibia, are deprived …
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Dynamic Pricing Strategy, Impacts of Fair Pricing Perception on Consumer Reaction
… key concept in marketing. It has an influence on consumers attitude towards the brand and therefore effects the information the consumers select and let it or, on the other hand, filter out during the process of perception. The current study supported that the negative effects of dynamic pricing …
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Determining the values that influence consumers’ behavioural intentions towards fashion E-stores
… of future behavioural intentions of consumers can have a diagnostic value in that it pinpoints to management whether customers could switch to competitors or not. Moreover, given that consumers purchase fashion products for what they symbolise, it is crucial for fashion marketing …