Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
Results
Showing 1 to 20 of 41 for “"Consumer responses"”.
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Exploration of consumer responses to organic food pricing
In this research, we aimed to understand how we can motivate customers to make more responsible choices in regard to organic food purchases. Also, we studied how customers' purchase attitude and their purchase behavior differ from each other. We designed four different kind of experiments to …
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Two Essays on Consumer Responses to (Un)Ethical Brand Behavior
… and in the community, leads to various positive consumer outcomes such as increased satisfaction (Andreoni 1990), loyalty (Du, Bhattacharya, and Sen 2007), and willingness to pay (Auger et al. 2003). However, social responsibility initiatives are often quickly eliminated when companies face …
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Consumer Responses to Preference Elicitation Processes in Destination Recommendation Systems
A total of 401 subjects participated in a Web-based experiment which involved using a destination recommendation system for Spring Break vacation destinations. The data was analyzed primarily using a structural equation modeling methodology. The results suggest that the content of the questions …
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THE EFFECTS OF CAUSE-RELATED MARKETING FOR CORPORATE TRANSGRESSIONS ON CONSUMER RESPONSES
… the relationship between companies and their consumers, leading to negative consumer responses to the brand and product (Aaker, 2012; Lindenmeier, Schleer, & Pricl, 2011; Ingram, Skinner, & Tayler, 2005). Many companies use short-term marketing activities to improve consumer responses; …
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Three essays on market, media, and consumer responses to food brand disruptions
This Dissertation was approved for publication on 2023-07-12 at 15:01.
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From now to next – Three essays on consumer responses to innovative technology-driven business models
… firm’s ability to communicate and interact with consumers and hence, create the potential of building sustainable relationships. Tailoring offerings through (1) consumer-initiated customization and (2) firm-initiated personalization is considered a key driver of long-term consumer relationships. …
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Exploring the effect of perceived relevance and privacy concerns on consumer responses to online behavioral advertising
… is a new form of online advertising based on consumer online activity history. Despite the growing attention and use of this form of advertising, research on OBA is still in its early stages. This study presents preliminary investigation of consumer responses to OBA, particularly focusing on …
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WHAT DID YOU DO TO MY BRAND? THE MODERATING EFFECT OF BRAND NOSTALGIA ON CONSUMER RESPONSES TO CHANGED BRANDS
… dissertation establishes a connection between consumer acceptance or rejection of updated brands and the consumer’s reported brand nostalgia. In this dissertation, I refine the current marketing definitions of nostalgia to develop a more specific construct of brand nostalgia, develop a scale to …
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Consumer Response to Proactive and Reactive Corporate Social Responsibility (CSR) Contributions in the Environmental and Social Domains
… role of CSR domains, and the mediating role of consumer attribution on consumer responses. Using three experimental studies, this research found that proactive CSR leads to positive consumer attributions and favourable consumer responses compared to reactive CSR. Moreover, the CSR domain …
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Is Brand Equity an Asset or a Liability in Brand Harm Crisis? Buffering and Amplifying Effects and Contingent Conditions
Brand harm crisis often result in negative consumer responses. This thesis addresses the buffering and amplifying theoretical perspectives of brand equity effects. We theorize that brand equity may interplay with the nature of brand-harm crisis in shaping consumer reactions. Results from focus …
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Bookselling culture and consumer behaviour: marketing strategies and responses in traditional and online environments.
… both by chain and online booksellers, and consumer responses to this marketing and a reading of the current trade press revealed calls for research into consumer wants and needs (Watson, 2002; Holman, 2007; Horner, 2007a). While BML (Book Marketing Limited) carries out a valuable range of …
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Affect, Attitude, and Meaning: Assessing the Universality of Design in a Transnational Marketing Context
… and explores cross-cultural differences in consumer responses (affect, attitude, and meaning) to design in two studies. With 256 graphic designs created by 16 Chinese designers and 16 U.S. designers, study 1 explores the universality of design by comparing consumer responses in a series of …
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Utilising online shopping environment attributes holistically to create competitive advantage
As more consumers shop online, it becomes crucial for marketers to know how online shopping environments (OSEs) can be used to gain competitive advantage. This dissertation aims to explain theoretically how OSE attributes work together holistically to produce desirable consumer responses, applying …
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Effective framing strategies for services advertising: The impact of narrative, rhetorical tropes and argument on consumer response across different service categories
… important because how messages are presented to consumers has both direct effects on consumer responses, as well as mediated effects via the specific information processing styles triggered. This thesis is divided into three papers, each of which work towards improving our currently impoverished …
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Effective framing strategies for service advertising: The impact of narrative, rhetorical tropes and argument on consumer response across different service categories
… important because how messages are presented to consumers has both direct effects on consumer responses, as well as mediated effects via the specific information processing styles triggered. This thesis is divided into three papers, each of which work towards improving our currently impoverished …
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Alexa as a shopping assistant : the effects of message interactivity and the mediating role of social presence
… study explores the key factors that influence consumer intention to use virtual assistants for online shopping. It examines (a) whether existing concepts in communication technology literature (particularly message interactivity and social presence) are applicable to understanding consumer …
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The effects of cultural orientation on perceptions of power threat
… threat. Thus, the same interactions between consumers and service providers in the marketplace may implicate power differently for different consumers. Across six studies, consumers’ cultural orientations influenced interpretation of and responses to the negative behavior of service …
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Doing well by doing good? Exploring how corporate social responsibility initiatives impact consumer behavior
… their efforts in CSR initiatives to consumers. However, much less attention has been paid to when and how specific CSR initiatives might systematically shift consumer responses and, as a result, create new opportunities and challenges for the brands. This dissertation explores two CSR …
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