Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 20 of 44 for “"Consumer research"”.
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Response styles in consumer research
In researchers’ efforts to better understand consumers, questionnaires are an indispensable source of data. In consumer surveys the Likert item format, where respondents rate their agreement with specific statements, is very popular. However, responses to such items may be biased by response …
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Pictures and Information Theory in Consumer Research
Consumer Communications are characterized in consumer behavior by the transmission of information from sender to receiver, according to a longstanding model of communication. The model, borrowed from cognitive science, is based on an engineering conceptualization that was never intended to handle …
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Measuring Perceived Economic Inequality: Implications for Consumer Research and Beyond
… integrating this construct into marketing research requires first addressing a measurement problem: researchers in other disciplines (e.g., sociology, psychology, and political science, among others) are not unified in how they define this construct and have developed a wide range of …
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Understanding market demand for agricultural products through consumer research: the coffee example
… challenges both the assumption of symmetrical consumer response and the statistical source for measuring coffee consumption. The model allows for asymmetrical consumer reactions. Explanatory variables are: price of coffee and of tea, income, advertising and the strength of the coffee drinking …
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Advertising Deception, Consumer Research and Puffery: An Inquiry Into Puffery's Power and Potential to Mislead Consumers
Made available in DSpace on 2015-05-13T15:18:54Z (GMT). No. of bitstreams: 2 license.txt: 4848 bytes, checksum: 96035ab3f5e1c23cc7138a224ce498bd (MD5) 7913596.PDF: 6330210 bytes, checksum: 50be316fbff07afab868d1f4d3cdca1b (MD5) Previous issue date: 1978
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The development and validation of a new measure of implicit motives and a first application in consumer research
Impliciete motieven zijn fundamentele persoonlijkheidskenmerken die ons gedrag beïnvloeden buiten ons bewustzijn om. Dergelijke motieven zorgen ervoor dat we automatisch en zonder nadenken gedrag nastreven dat ons voldoening geeft alsook gedrag vermijden dat ons teleurstellingen zou opleveren. …
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The Social Construction of Poverty and the Meaning of Deprivation: An Ethnographic Exploration of Mobile Home Park Residents
… problem with serious negative consequences for consumers worldwide. Currently, there are approximately 57 million Americans considered as the "marginal poor" and 37 million Americans categorized as the "extreme poor" (Newman and Chen 2007). The nuances between these two different forms of …
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Negotiating Gender Identity, Motherhood and Consumption: Examining the Experiences of South Asian Women in the UK
… motherhood into their gender identities. Consumer research on motherhood suggests mothers’ consumption practices are intertwined with the dominant norms of good mothering that pervade many cultures, known as intensive mothering. To fulfil the norms of intensive mothering, mothers are …
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Price Promotion Framing Effects on Consumers' Perceptions of Dynamic Pricing
This research contributes to consumer research by verifying that perceived transaction dissimilarity is an important antecedent of fairness perceptions and offering a more comprehensive view of the overall price fairness model. The research demonstrates that different consumer segments' responses …
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The effects of price and brand on consumers' perceptions of service quality, service value and behavioral intentions: Pre-purchase versus post-purchase
This dissertation synthesizes previous research from consumer research, psychology and applied economics to develop a conceptual model explaining the effects of perceived price and perceived brand on consumers' pre-purchase service expectations. This research also addresses the extent consumers' …
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How Practices Drive Persistence: The Transformational Consumption Journey of Native Americans in Higher Education
… enrollment and academic advancement. This research takes a qualitative approach and proactively seeks and interviews a sample of Native American college students to discuss their journey to higher education and their experiences as they continue to navigate through college. In alignment …
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New consumption identities in virtual worlds. The case of Second Life.
… development of new technologies influences consumers in many different ways reaching far beyond the shift in consumption patterns, challenging the way consumers live their lives. The role of new information technologies is continually growing in our daily lives changing the way we see the …
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Modeling consumer insight strategy in product development process : a decision and implementation framework for product managers
… today must constantly innovate to delight consumers and stay ahead of the competition. One way to deliver these is through new product launches. Despite significant investments, product failure rate in consumer products industry is high. Studies attribute failures to lack of quality and …
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Alexa as a shopping assistant : the effects of message interactivity and the mediating role of social presence
… study explores the key factors that influence consumer intention to use virtual assistants for online shopping. It examines (a) whether existing concepts in communication technology literature (particularly message interactivity and social presence) are applicable to understanding consumer …
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Consumption in the everyday imagination: how consumer culture gives shape to everyday thinking .
This research focuses on consumption in the everyday imagination in order to develop a contextualised understanding of how different aspects of consumption sit in relation to other concerns of everyday life. I consider how the imagination has been approached in consumer research in comparison to …
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Social media analytics in business intelligence applications
… important in society and culture, empowering consumers to group together on common interests and share opinions through the Internet. The social web shifts the originators of content from companies to users. Differences caused by this dynamic result in existing web analytic techniques being …
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Consumer identity: the case of home confined consumers
… lived consumption expenences that home confined consumers employ to retain an identity in absence of direct marketplace interaction. Home confined consumers account for a significant percentage of the population that are termed disabled. This group of consumers are relatively fast growing and the …
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A study of the macro to micro process of persuasion for advertising in context towards a meso dominant logic model of consumer behaviour
… of the relationships between advertisers and consumers at the meso level of interface between the two groups. As an initial investigation into advertising and integrated marketing communications and its relationships to consumers’ behaviour, the inquiry develops by exploring an alternative …
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A Multi-Dimensional Approach to Social Relationships in Consumer Behavior
<p>While consumer research has long explored social influences in consumer phenomena, the literature rarely considers the implications of different dynamics in relationships. In this dissertation, I take a multi-dimensional perspective on social relationships in consumer behavior. In Chapter 1, I …
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Culture change and the consumption of basic foods : the case of Lebanese-Canadians
… and focused on an ethnic group neglected in the consumer research literature: the Lebapese-Canadians. Hypotheses regarding the relative power of acculturation and ethnic identity as two separate yet correlated constructs that predict a variation in the consumption frequencies of various basic …
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