Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 4 of 4 for “"Consumer purchase decision"”.
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Can I Choose My Offer: How Choice on Sales Offer Impacts Consumer Purchase Decision?
<p>While making a purchase decision consumers tend to evaluate various assortments. Most of the research in choice literature has focused on the impact of focal product assortment size and consumer preferences. With the advent of a novel sales promotion strategy, where consumers are provided with a …
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The role of packaging in influencing the decision to buy pre-packaged food products
… plays a very important role in influencing purchase decision. Globalization and development of technology accompanied with change in life style has made packaging an important and fundamental element in retail business. This study was carried out to determine the role of packaging in …
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Analisis pengaruh pesan iklan televisi terhadap pengambilan keputusan pembelian pada sabun deterjen Rinso: Studi pada masyarakat Kelurahan Merjosari RW 12 Kecamatan Lowokwaru Malang
… markers to communicate their product target to consumer. Advertising media that are considered most appropriate is television that is able to give combination of voice with moving picture and can be enjoying by anyone. Research on Rinso detergent soap advertising is based on domination of Rinso …
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Estado del arte comparativo entre la publicidad en motores de búsqueda, elasticidad precio de la demanda y la decisión de compra del consumidor en Colombia
… a la publicidad en motores de búsqueda y las decisiones de compra de los consumidores; por último, el cuarto capítulo, describe el retorno a la inversión que realizan las organizaciones por utilizar la publicidad SEM.