Global ETD Search
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Showing 1 to 2 of 2 for “"Consumer propensity"”.
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Equilibrium Implications of Social Utility and Reference Dependence
<p>It is well-known that consumers can deviate from the assumptions of standard economic theory in many ways. My dissertation examines the strategic implications of some behavioral anomalies of consumers in an equilibrium framework. In particular, I focus on how these behavioral anomalies could …
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An assessment of the factors driving consumer's propensity to purchase online
… are still lagging in understanding the dynamic consumers’ online purchasing behaviour. Furthermore, the literature reporting on consumers’ online purchasing practices in an African set up remains largely inconsistent and fragmented as most previous studies are based on consumers in first world …