Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 7 of 7 for “"Consumer marketing"”.
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Pharmaceutical relationships : intersections of illness, fantasy, and capital in the age of direct-to-consumer marketing
… is a multi-sited ethnography among marketers, consumer-patients and psychiatrists in the U.S. It explores the recent history of styles of pharmaceutical advertising that have come about in response to FDA regulations and ethical issues raised by patients and the press about how the …
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Ask Your Doctor About Exposure Therapy!: Direct-To-Consumer Marketing Of Empirically Supported Psychological Treatments For Anxiety
… of the pharmaceutical industry in effectively marketing prescription drugs directly to consumers is considered as a model for advancing dissemination of EBPIS. Utilizing undergraduate students as participants, the current study examined how potential consumers of mental health services respond …
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How does the internet relate to the internationalisation of UK manufacturing SMES? - a network approach.
… is extensive research focusing on business-to consumer marketing, no significant studies have looked at business-to-business marketing, especially the manufacturing SMEs sector. This thesis examines how the Internet relates to manufacturing SMEs and reviews how manufacturing SMEs …
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Factors Influencing Farmers’ Buying Patterns of Hybrid Maize Seeds: The Case of Shan State, Myanmar
… framework of this study is to investigate marketing mix, attitudes, subjective norms, perceived behavioural control, perceived subsidies, and buying intentions for hybrid maize seed; Planned behavioural theory is employed as background theory. The empirical research study was conducted by …
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Az első lépések a fogyasztóvá váláshoz: Hogyan befolyásolja az óvodáskorú gyermekek környezete az élelmiszer-fogyasztási viselkedésüket? = The first steps to becoming consumers: How preschool children's surroundings impact on their food consumption behaviour
… M. (2005). Major influence factors in children's consumer socialization. Journal of Consumer Marketing, 22 (1), 35-42. o. 2. Forman, J., Halford, J. C., Summe, H., MacDougall, M. & Keller, K. L. (2009). Food branding influences ad libitum intake differently in children depending on weight status. …
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Diario Criterio
Diario Criterio es un medio de comunicación digital independiente y una sala de redacción de contenidos multimeda que nace con el propósito de mejorar la experiencia de los colombianos que buscan estar bien informados a través de Internet. Nuestro compromiso es contar los hechos como son, con …
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Programa de formación para influencers: una solución al trabajo informal
Las estrategias de publiEn este escenario, el marketing de influencers ha venido creciendo de forma exponencial puesto que involucra mayor acercamiento al consumidor y la creación de un vínculo entre la marca y los usuarios. Pese a esto, la relación comercial entre la marca y el influencer es aún …