Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 4 of 4 for “"Consumer emotions"”.
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Does a gift in a captive service make me feel better? Examining gift giving in uncertain conditions that influence emotions and firm performance.
… appraisal process through gift giving. Negative consumer emotions can be affected by uncertainties from captive services due to the limitation of consumer power in decision making, control in how decisions are being made, and voicing concerns. Service uncertainties can be influenced by …
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Consumer Evaluation of Low Sodium Mozzarella Cheese and Development of a Novel Method for Evaluating Emotions
… salt replacers including KCl. For assessing the consumer acceptability of low sodium cheeses, researchers have typically employed the use of traditional hedonic, preference, and ranking questions; however, consumer scientists have recently suggested the benefits of asking consumers questions …
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Consumer Pride and Consumption-Based Family Rituals: A Field Study in Zagreb, Croatia
Consumer emotions are rarely examined from a phenomenological perspective, with few exceptions. Moreover, consumer pride is overlooked as an influence on the marketplace practices of consumers. In spite of the lack of theoretical development on consumer pride, it clearly drives consumption: take, …
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Η εμπειρία του καταναλωτή στις οινοποιητικές μονάδες και η επίδρασή της στην αγοραστική του συμπεριφορά : παράγοντες που τη συνθέτουν και ο βαθμός επίδρασής τους
Από τη δεκαετία του 80’ η σημασία που δίνουν οι καταναλωτές στο εμπειρικό στοιχείο των υπηρεσιών έχει αυξηθεί σημαντικά. Αυτός είναι και ο λόγος που στα τέλη της δεκαετίας του 90’ εμφανίστηκε μία νέα προσέγγιση του μάρκετινγκ, το μάρκετινγκ εμπειριών (experiential marketing). Η προσέγγιση αυτή …