Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 9 of 9 for “"Consumer decision-making process"”.
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Factors influencing the consumer decision-making process regarding green fast-moving consumer goods in the greater Durban area
Submitted in fulfillment of requirements of the degree of Master of Management Sciences: Marketing, Durban University of Technology, Durban, South Africa, 2022.
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The Relationship Between Attitude Toward the Ad and Intention: A Quasi-Experimental Analysis
… the influence of ad attitudes in the consumer decision making process. This study attempted to clarify this confusion. A quasi-experimental design was used to separate the influences of ad attitude from that of brand usage attitude. The critical hypotheses questioned the ability of ad …
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The role and potential of marketing communications in the Turkish domestic tourism market
… tourism management, marketing communications and consumer buying behaviour was undertaken and its relevance and transferability to Turkey examined critically in the light of the Qrimacy research findings. This secondary research was supplemented by a comprehensive primary data collection process, …
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An eye tracking exploration of cognitive reflection in consumer decision-making
… Economics Laboratory (CEEL) and in the Consumer Neuroscience Laboratory (NCLab) of the Economics and Management Department at the University of Trento. The aim of this research is to study the influence of cognitive impulsivity on commercial problem-solving and consumer decision-making. …
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A quantitative analysis of Augmented Reality visual merchandising on online purchase intention: A consumer neuroscience approach
… methods of visual merchandising can influence consumer purchase intentions, paying particular attention to Augmented Reality (AR) and how its inclusion in the online shopping industry could mark a pivotal change. The study addresses present difficulties in online retail such as the lack of …
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Consumer perceptions and experiences of relationships with service organisations: financial, travel and tourism organisations.
… of long-term and trusting relationships with consumers have generally been accepted, many organisations struggle to establish and/or maintain relationships with their consumers. One of the reasons for this is that the implications of the consumers' perspective with regards to their …
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The importance of, and satisfaction with, store attributes when buying casual wear : a study among black Generation Y consumers
… the buying behaviour of their targeted consumers and ensure that they formulate a retail strategy that contributes to a pleasant consumer retail experience. Consumers' total retail experience is determined by numerous store attributes that interact, implying that apparel retailers (and …
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Cognitive dissonance shaping consumer behaviour within Generation Z: a case of the Indian healthcare industry
… two cognitive dissonance concepts in a pre-decisional context: (i) Festinger’s, 1957’s initial understanding of cognitive elements as drivers arousing dissonance and dissonance becoming a motivator for behaviour; (ii) the premise of the action-based model of dissonance developed by …
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Two essays on digital and multi-channel marketing pricing strategy
Pricing is the process whereby a business sets the price at which it will sell its products and must be considered as a core part of the business's marketing plan. In recent years, there has been a growing awareness of the complex nature of price as a determinant of consumer decision making …