Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 20 of 64 for “"Consumer decision making"”.
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Death, Mortality and Consumer Decision Making: Two Essays
Death, Mortality and Consumer Decision Making: Two Essays Dwayne Scott McGraw ABSTRACT This dissertation presents two essays that address specific aspects of the broad domain of death, mortality and consumer decision making. Essay 1 examines how priming mortality salience (MS) and financial …
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Money, beer, and toys : essays on consumer decision making
… model to describe the increasing concreteness of consumers' goals during the shopping process, testing the model through a series of field experiments at a convenience store. Using a number of different process measures (experiment 1), we first established that consumers are less certain of their …
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Consumer decision-making styles among generation Y consumers in Namiba
This study investigated the decision-making styles of Generation Y consumers in Namibia and the relationship between their decision-making styles and their learning styles, culture and e-literacy. Data were obtained by administering Sproles and Kendal’s Consumer Style Inventory (CSI), Felder & …
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An eye tracking exploration of cognitive reflection in consumer decision-making
… Economics Laboratory (CEEL) and in the Consumer Neuroscience Laboratory (NCLab) of the Economics and Management Department at the University of Trento. The aim of this research is to study the influence of cognitive impulsivity on commercial problem-solving and consumer decision-making. …
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A model of consumer decision-making for the adoption of Thai food in Victoria, Australia
… of this research has been to develop 'A Model of Consumer Decision-Making for the Adoption of Thai Food in Victoria, Australia'. In the testing of this model, a combination of qualitative and quantitative methodologies, using descriptive and inferential analyses, has been used. The qualitative …
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Attention modes in consumer decision making: attending to the physical environment makes price more important
… of attention affects the relative weight consumers place on price information in their judgments and decisions. Six studies provide empirical support for the framework, with the core finding being that people in an experiencing (mind-wandering) mode systematically attach more (less) weight …
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How do emotions influence consumer decision-making in high-risk digital purchases? A qualitative study
Consumer behaviour holds a prominent position in academic marketing research (Chatzopoulou and de Kiewiet, 2021). The current landscape of consumer behaviour literature enables businesses and academics to comprehend how consumers engage in their day-to-day purchasing activities (Miller, 2003). This …
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Underpinning motives and outcomes of consumer decision-making in the wearable sports technology products market
… evidence for how to motivate and increase consumer purchase behaviour. This indicates that more research is needed on potential consumers’ intentions leading to actual purchase behaviour in order to increase sales of WSTPs. These products have been broadly applied in the fields of sports, …
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Valuation of Objects Versus Images: The Extent to which Real Object Displays Influence Consumer Decision Making
… images) in which foods are viewed influences consumer decision making. After bidding on items, participants viewed the same items, with a subset replaced by real objects. They then had to choose between several pairs of images that had equal initial value, but were previously presented as …
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The Influence of Social Media Influencers (SMIs) on Consumer Decision Making: A Tourism and Hospitality Perspective
… content features, and how they influence consumers’ decision-making as well as online engagement. By using the stimulus–organism–response (SOR) model together with theories of social connection and social influence, this dissertation reveals the influence of SMIs on consumer behaviors in …
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The impact of online word of mouth on consumer decision-making: the case of cinema audiences
… the knowledge on the impact of word of mouth on consumer decisions and the manner by which consumers learn from it. Using a sample of 132 motion pictures released between April and September 2010 and more than 38,000 online ratings from a social network, word of mouth is clustered into two …
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The Relationship of Mind Styles, Consumer Decision-Making Styles, and Shopping Habits of Beginning College Students
… learning styles are significantly related to consumer decision-making styles. Decision making involves a process of cognitive learning. Since the study was published, other studies have investigated these consumer decision-making styles. However, no additional studies have further investigated …
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Consumer decision-making styles of generation Y cohorts : validation of the Consumer Styles Inventory (C.S.I) in South Africa
Submitted in fulfilment of the requirements for the degree of Doctor of Philosophy in Marketing in the Faculty of Management Sciences at the Durban University of Technology, 2020.
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Factors influencing the consumer decision-making process regarding green fast-moving consumer goods in the greater Durban area
Submitted in fulfillment of requirements of the degree of Master of Management Sciences: Marketing, Durban University of Technology, Durban, South Africa, 2022.
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Is it top-down or bottom-up? an evaluation of processes involved in salience and decision making utilising eye-tracking consumer neuroscience research
Consumers are exposed to vast amounts of visual stimuli on an everyday basis which, due to the brain's limited processing capacity results in insufficient allocation of attention. This can be seen in terms of product advertising as well as packaging including labelling. Bottom-up and top-down …
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An Eriksonian Approach to Consumer Identity
… December 2013. An Eriksonian Approach to Consumer Identity. Major Professor: Richard A. Feinberg.</p> <p>Ego development is the fifth stage in Erikson's Lifecycle Development theory (1959) and is a major psychosocial stage beginning in adolescence and lasting into emerging adulthood. Past …
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The Relationship Between Attitude Toward the Ad and Intention: A Quasi-Experimental Analysis
… the influence of ad attitudes in the consumer decision making process. This study attempted to clarify this confusion. A quasi-experimental design was used to separate the influences of ad attitude from that of brand usage attitude. The critical hypotheses questioned the ability of ad …
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Essays on Health Economics
… first chapter attempts to offer evidence that consumers learn about the characteristics of their health insurance plans, using data from the RAND Health Insurance Experiment. A participation incentive payment was offered by the experiment to encourage participants to join and stay in the …
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THEORIES OF REVIEWER-OBSERVER DYNAMICS IN ONLINE MULTIMODAL WORD-OF-MOUTH COMMUNICATION
Online reviews are central to consumer decision-making, yet communication between reviewers and observers remains imperfectly understood. While reviewers write for an audience, how their content is crafted versus how it is evaluated is less clear. This dissertation takes a holistic view of this …
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The effect of consumer perceived value constituents on their decision to purchase e-platform services /
… study delves into the multifaceted landscape of consumer behavior within e-platform services, providing rich insights into the determinants of purchase intention. Utilizing advanced statistical techniques, including multiple regression analysis, skewness and kurtosis tests for univariate …
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