Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 7 of 7 for “"Consumer buying behaviour"”.
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Factors Influencing Consumer Buying Behaviour on Household Products in Tanzania:The Case of Dar es Salaam
… study was to examine the factors that influence consumer buying behaviour on household products in Dar es Salaam. The study specifically sought to answer research questions related to the influence of social and cultural, psychological/personal class, demographic and economic factors on consumer …
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The Role of Advertisement Media in the Consumer Buying Behaviour: The Case of Fast Jet Tanzania
… assessed the role of advertisement media on consumer buying behavior in the airline industry in Tanzania. More specifically, the study intended to identify the relationship between print media, radio advertisement, television advertisement and online advertisement and the consumer buying …
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An investigation of low-income consumer-buying behaviour in the personal-care industry in South Africa
… (SA) has left a knowledge gap on Low-Income consumers - even though they are still the largest consumer group in SA (Connecting with Survivors, 2014). The Unilever "Connecting with Survivors Report" (2014) highlights the fact that 70% of the SA Market earn less than R6000 per month, while …
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The impact of brand equity on consumer buying behaviour among bottom of the pyramid consumers in South Africa: A case study of Parmalat yoghurt
… research done on the impact of branding on consumer buying behaviour over the years, however, consumers at the bottom of the pyramid (BoP) have been ignored and very little research has been done in the South African market. This study examines the impact of brand equity on purchase …
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The direct and mediated effects of customer relationship management (CRM) systems usage as service delivery channels on consumer buying behaviour: an empirical appraisal of the context of the Nigerian banking industry.
… the case with regards to the banks' customers' buying behaviour and is stemming from the fact that bank customers display some unique buying patterns. Based on the above, the aim of this study is to find out whether or not there is a potential influence of newly implemented CRM systems on …
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The role and potential of marketing communications in the Turkish domestic tourism market
… tourism management, marketing communications and consumer buying behaviour was undertaken and its relevance and transferability to Turkey examined critically in the light of the Qrimacy research findings. This secondary research was supplemented by a comprehensive primary data collection process, …
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Analysing factors influencing purchase intentions, perception and culture for consumers of women’s luxury footwear in South Africa
Consumer behaviour and purchase intention are some of the most discussed topics in marketing academia and practice alike. A rich and constantly developing body of literature complements this field. However, even though many theories exist, one’s understanding remains limited in some areas. The …