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Showing 1 to 1 of 1 for “"Consumer behavior -- Texas."”.

  1. A Comparison of Mall Shopping Behavior Between Hispanic-Americans and Anglo-Americans

    Sanchez, Marissa R.University of North Texas2002

    … a better understanding of Hispanic-American consumers, marketers and retailers will be more capable of meeting their wants and needs. Tailoring marketing promotions and strategies can help a company more effectively reach the Hispanic-American market. This study compared Hispanic-Americans …

    unt Repository record