Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
Results
Showing 1 to 2 of 2 for “"Consumer behavior; College students"”.
-
The impact of celebrity endorsements on the buying behavior of Rowan University students age 18-24
… on the purchase decisions of Rowan University students age 18-24, with specific regard to digital media players. The hypothesis of the study is that majority of Rowan students age 18-24 are persuaded to buy digital media players that are endorsed by celebrities they view favorably. The …
-
El consumo de noticias en Facebook y Twitter en estudiantes de comunicación durante la pandemia de la COVID-19
… by different media about Covid-19, communication students have found it necessary to increase their consumption of news to try to stay informed as well as possible, relying on Facebook and Twitter. This work clarifies the preferences of media and news topics, proposing a consumption profile of the …