Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 6 of 6 for “"Consumer Vulnerability"”.
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Disempowering Through Definition: A Dialogic Ethics for Understanding Consumer Vulnerability Through Nike's 'Mike and Spike' Advertising and African American Consumer History
… dialogic ethics as a framework for understanding vulnerability and responsibility in consumer environments. Paulo Freire, in particular, helps us to understand that our humanity is bound in dialogue. Dialogue requires co-participation. The naming of groups as vulnerable through sweeping …
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Disempowering through definition: a dialogic ethics for understanding consumer vulnerability through Nike's 'Mike and Spike' advertising and African American consumer history
… exploration of the power dynamics of defining vulnerability and of the roles and responsibilities of marketers, advertisers, endorsers, the media and consumers. This research proposes dialogic ethics as the framework through which to understand and define vulnerability in the consumer realm. …
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Advocated in Brand Activism? How Represented Consumers Experience and Evaluate Activism in the Marketplace
… interviews to explore the lived experiences of consumers advocated for in brand activism. Integrating social identity, consumer vulnerability, and target marketing literatures, the study explores how consumers represented in brand activism experience and evaluate brand activism messages. …
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Perceived Crowding: Consumers’ Lived Experiences of a Tourist Destination
… a particular emphasis on perceived risks and consumer vulnerabilities. Paper 1 introduces the two-phase research method, extending visual research through a sequential photo-elicitation approach to explore pre- and post-experience accounts. This method enables richer contextual insights into …
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Small businesses and job creation in South Africa
… directly, government should especially focus on consumer vulnerability and financial conditions on a macro-economic level as these have a direct impact on small businesses.
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Consumer protection pertaining to the display of prices on online mediums of advertising
… advertising media. The main issue is whether a consumer that has fallen prey to deceptive marketing as part of an electronic transaction on such an advertising platform is protected from discrepancies in the price quoted in the online advertisement. The common Law, the Consumer Protection Act 68 …