Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 2 of 2 for “"Consumer Shopping Experience"”.
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Three Essays On Retail Branding, The Makings Of A Great Retail Brand: Antecedents, Outcomes, And Retailer Ad Spending Strategies
… The results illustrate the salient role of the consumer shopping experience in cultivating retail brand equity and suggest that retailers are worth more than just the products they sell. Additionally, the assessment of several sources of shopping value and the consumer shopping experience in a …
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Análisis de la situación actual del e-commerce de los supermercados que afecta la experiencia de compra del consumidor en Lima Metropolitana
… to follow for its development that affect the consumer shopping experience of Metropolitan Lima. The methodological design of the research was based on a qualitative, descriptive approach. For its part, the sample was made up through probabilistic convenience sampling, being established by 385 …