Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
Results
Showing 1 to 3 of 3 for “"Consumer Scepticism"”.
-
Consumer scepticism towards corporate social responsibility: the case of Generation Z in the UK
… have been made to investigate the drivers of scepticism towards corporate social responsibility (CSR). However, the results are inconclusive and inconsistent. Consequently, some scholars have called for investigations into additional drivers of CSR scepticism. To date, there has been no …
-
Cause-related marketing and consumer purchasing behaviour : consumer scepticism as a moderator and brand equity as mediator
Submitted in fulfilment of the requirements of the degree of Doctor of Philosophy in Marketing, Durban University of Technology, Durban, South Africa, 2024.
-
The Impact of Green Supply Chain Management Practices on Consumer Behaviour: An Amazon Ltd Case Study in France
… the connection between GSCM practices and consumer behaviour. This study addresses the gap by investigating the link between GSCM practices and consumer behaviour, with a specific emphasis on Amazon, a multinational retail company based in France. The theory of planned behaviour (TPB) is …