Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
Results
Showing 1 to 19 of 19 for “"Consumer Psychology"”.
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Analisis pengaruh psikologi konsumen terhadap keputusan pembelian Suzuki Satria FU 150: Studi pada mahasiswa UIN Maulana Malik Ibrahim Malang
… variabel keputusan pembelian (Y). ENGLISH: Consumer psychology has a strong influence to purchasing decision. This research has purpose to determine the effect of consumer psychology variables consisting of (motivation, perception, learning, beliefs and attitude) in their influence on …
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Prosthetic Realities, Prosthetic Futures: Challenging the status quo of external breast prosthesis design
… EBP, this research took influence from colour psychology, emotional design and consumer psychology to explore the potential to create a satisfying and transformative product and user-experience. Drawing on grounded theory, design ethnography and human-centred design practices, an iterative, …
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LOST IN TRANSLATION: FINDING THE UNIVERSAL LANGUAGE IN SUSTAINABLE FASHION TO COPE WITH PSYCHOLOGICAL OBSTACLES IN DESIGNER’S AND CONSUMERS’ ETHICAL DECISION-MAKING
… ethical awareness among fashion designers and consumers, with a particular focus on the selection of sustainable textiles. By addressing challenges such as confusion, paralysis and distrust, the research seeks to identify strategies that promote ethical decision-making in material and product …
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Elements of design that affect aesthetic evaluation
… for increasing sales of a product. However, Consumer Psychology and marketing literature contains little theoretical development in the area of POP-displays and its communicative effects. Consequently the aim of this thesis was to explore the phenomenon of POP-displays with the objective of …
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Low Literate Consumers in a Literate Marketplace: Exploring Consumer Literacy and Its Impact
Each day in the United States, millions of adult consumers possessing traditional literacy skills below an eighth grade reading level enter a marketplace packed with written messages. This research offers the first in-depth, systematic investigation exploring the impact of low literacy skills …
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Luxury value perceptions in an emerging economy: A comparative analysis of luxury products and services in Thailand
… from non-luxury ones based on the perceptions of consumers in Thailand. Underpinned by the theory of psychological ownership, it proposes that consumers’ sense of possession and emotional bond with target luxuries can take the place of material ownership in luxury consumption. This is the first …
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It's Not the Load That Breaks You Down, It's the Way You Carry It: An Examination of the Relationship between Negative Identity and Consumer Behavior
<p>Research examining Social identity and consumer behavior often centers on groups with positive Social identities, exploring the influence of similar identities (i.e., shared values, shared gender, shared political affiliations, shared ethnicity…etc.) or desired identities (e.g., sports …
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The impact of animosity, ethnocentrism, religiosity and service performance on Saudis’ attitude towards airline services
… (moderator variable) on the attitudes of Saudi consumers towards airline services (dependent variable). This was noteworthy and timely, given the context of Vision 2030 and its National Transformation Plan having introduced significant changes in the Kingdom of Saudi Arabia. Airline services in …
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Inverting the bad debt ladder: Credit self-efficacy and healthier financial state
Levels of indebtedness amongst South African consumers are increasing year on year and the formal lending system is not structured or incentivised to reverse this. In lieu of fundamental change in regulation and to current institutionalised lending and debt collection practices, the best way to …
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Establishing a Scale to Measure the Need for Attention (NFA)
… facet of personality with broad implications for consumer behavior. I provide an explication of the fundamental aspects of NFA through the item generation and refinement process. Next, construct validity is established to demonstrate the singularity of NFA in relation to narcissism, vanity, …
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Attention modes in consumer decision making: attending to the physical environment makes price more important
… of attention affects the relative weight consumers place on price information in their judgments and decisions. Six studies provide empirical support for the framework, with the core finding being that people in an experiencing (mind-wandering) mode systematically attach more (less) weight …
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King James holds court: A qualitative examination of the athlete brand community phenomenon
… concerning identification among like-minded consumers through systematic functions in athlete brand communities and associated psychological benefits is virtually non-existent. The purpose of this dissertation was to explore the practices of consumers within an athlete brand community, …
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An environmental-psychological study of sustainable housing: a transactional approach.
… the transactional approach from environmental psychology for the study of sustainable housing. The interdisciplinary field of environmental psychology has recognised for some time the importance of considering human behaviour not only in terms of personal psychological processes, but also in …
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Public awareness and risk perceptions of endocrine disrupting chemicals
… (EDCs) are exogenous chemicals found in food, consumer products, and the environment. EDCs are ubiquitous in modern life and human exposure is associated with many negative health effects such as reproductive disorders, metabolic disorders, and hormone related cancers. EDCs are a serious public …
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An overview of consumer credit and an analysis of factors causing unmanageable debt in twenty five - thirty four year old consumers.
… empirical studies which examine the problems of consumer credit debtors or the environment in which that debt occurred. This thesis provides an empirical analysis of factors causing unmanageable debt in a cohort of 25 to 34 year old consumers in the UK during 1988 - 1990. The data for the …
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An investigation into contemporary tobacco smoking behaviour in Nigeria: the impact of cultural transference on consumer behaviour and usage intentions.
… countries. The core theoretical focus is on consumer behaviour, particularly cultural values and personality traits, and the impact of cultural transference on tobacco usage intention. The study adopted an interdisciplinary approach for rigorous review and integration of a body of texts …
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Consumer behaviour in online shopping - understanding the role of regulatory focus.
The behaviour of consumers on the Internet is increasingly a focus of marketing research. In particular, consumers behaviour in online shopping, from adoption motivation to post-usage behaviour, has become a major focus of research in the field of marketing, especially within consumer behaviour. …