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Showing 1 to 15 of 15 for “"Consumer Evaluation"”.
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A New Methodology for Identifying Consumer Evaluation Strategies
Made available in DSpace on 2014-12-13T20:21:43Z (GMT). No. of bitstreams: 1 7820898.pdf: 4752356 bytes, checksum: d2ffdbeaf110c2db3eeeb1c61b450db2 (MD5) Previous issue date: 1978
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Consumer Evaluation of Innovativeness in High-Tech Consumer Durables
This study concerns consumer responses to new product offerings in the category of high-tech audio equipment. The research was carried out under a positivist paradigm; other paradigms are described and a critical analysis of the reasons for choosing a positivist approach are given.<br/><br/>Part of …
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Relying on brand equity: insights from consumer evaluation processes
… whether the brand's equity can influence consumer evaluations, explored the formation of beliefs about brand extensions and accessed the relative extension effects of brand information. A series of three experiments explored: consumers’ schema activation process; the effects of brand …
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Consumer Evaluation of a New Low-Fat Spread-Type Dairy Product
… a new spread-type dairy product, background on consumer acceptance trials, and a specific consumer evaluation test on the new spread-type dairy product. It was part of a cooperative research project between the dairy science department of South Dakota State University, the American Dairy …
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BRAND NAME VS. COUNTRY IMAGE EFFECTS : CHINESE CONSUMER EVALUATION OF HYBRID PRODUCTS
… of manufacture of the key component (CMKC) on consumer product evaluation, perceived risk and purchase intention. Brand name is another information cue included in this study. A 2 (brand) x 3 (COM) x 3 (CMKC) experimental design was undertaken. A color television from a Japanese manufacturer …
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Consumer Evaluation of Cheese: Linking Hedonics, Emotions and Perception of Product Attributes
… becomes saturated with similar products, consumer researchers and sensory scientists are looking to dig deeper into the minds of consumers to reveal greater distinctions between products and ultimately deliver multi-dimensionally desirable products to consumers. Concurrently, rates of …
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Consumer Evaluation of Low Sodium Mozzarella Cheese and Development of a Novel Method for Evaluating Emotions
… salt replacers including KCl. For assessing the consumer acceptability of low sodium cheeses, researchers have typically employed the use of traditional hedonic, preference, and ranking questions; however, consumer scientists have recently suggested the benefits of asking consumers questions …
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The role of ethnicity in consumer evaluation of services : a study of retail banking in the UK
Research looking at ethnicity and aspects of consumer financial behaviour in the UK suggests that ethnicity is overlooked among bank marketers, hence ignoring the potential marketing opportunities posed by the continuing existence of ethnic groups in the market place. This study aimed to understand …
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Consumer Evaluation of a Vertical Brand Extension in the Lodging Industry: Relationships among Brand Trust, Band Loyalty, Brand Distance, and Brand Extension
Vertical brand extensions have been used as popular strategies in the lodging industry. Research on brand extension that is related with brand trust and brand loyalty has been useful in making brand extensions successful. However, previous research focused on aggregated relationships among brand …
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Composition and Consumer Acceptance of Frozen Yogurts Utilizing Whey Protein Concentrates
… that has happened to American enterprise, consumer eating habits, and the dairy industry (Kimbrill et al., 1990). Frozen yogurt was introduced as a new product in the early 1970s and has come a long way since its appearance (Knupp, 1979; Lassus and Selitzer, 1977; Tieszen and Baer, 1989; …
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Rheological Properties of Peanut Paste and Characterization of Fat Bloom Formation in Peanut-Chocolate Confectionery
… and bloomed peanut chocolate confectionery. Consumer evaluation showed some differences in the glossiness and significant differences in surface texture of unbloomed and bloomed chocolates. A majority (62%) of the survey respondents had seen whitish discoloration in chocolates and 40% of the …
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The impact of foreign versus local aspects of country-of-origin on Chinese consumers' evaluation of home and foreign products
… on perceptions of product quality and consumer purchase intentions in the context of home country versus foreign ones. Our study measures the effects of these components, namely, COD, COA, and COP, on consumer product evaluation and purchase intentions based on two high involvement …
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Influence of Consumer Age and Clothing Type of the Salesperson on Consumer Satisfaction with the Salesperson's Performance
… salesperson is a strong factor of influence in consumer ´s decision process because a store image and ability to build loyalty can heavily depend on the ability and characteristics of the salesperson (Engel, Blackwell, & Miniard, 1995). A consumer may fully anticipate buying, but this intention …
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Development of a carrot (Daucus carota) microgreen-based product for use as a supplement in bottled water
… require both scientific validation and consumer acceptance, supported by honest nutritional claims and positive consumer perceptions. Carrot MGs were investigated as a potentially undervalued source of phytochemicals towards developing an innovative functional food and beverage that both …
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Pengaruh kualitas pelayanan terhadap minat membeli konsumen pada minimarket Indomart dan minimarket Alfamart
… bad quality of service will have an impact on consumer buying interest. Because in buying have consumer evaluation. Consumers will be better or less good evaluate the services provided by the service providers. If the quality of service is not addressed it will be many consumers who will drop …