Global ETD Search
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Showing 1 to 1 of 1 for “"Consumer Envy"”.
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NO LONGER GREEN WITH ENVY: HOW TURNING EMOTIONS INTO OBJECTS ENABLES CONSUMERS TO PHYSICALLY DESTROY THEM
Envy, as a result of upward social comparisons, is an unpleasant emotion that occurs when a consumer sees others as being more advantaged than him- or herself, in terms of achievements and/or possessions. Envy may drive the envious consumer to 'compete' with the envied-target through purchase of …