Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 2 of 2 for “"Consumer Deception"”.
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Green or Greenwashed? A case study of Urban Greenery in Sustainable Residential Development in Vancouver
… identifies three phases of greenwashing: direct consumer deception, stakeholder manipulation, and unverifiable future pledges, and explores their implications for stakeholders, governance, and public trust. The thesis concludes by recommending enhanced monitoring mechanisms, more straightforward …
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The Effects of Native Advertising Disclosure and Advertising Recognition on Perceptions of News Story and News Website Credibility: A Consumer Neuroscience Approach
… content which in turn engenders feelings of deception in consumers and threatens to lower the trustworthiness of news publishers as an objective source. Therefore, the purpose of this study was to undertake theory testing guided by the tenets of the Persuasion Knowledge Model [PKM] (Friestad …