Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
Results
Showing 1 to 14 of 14 for “"Consumer Behaviours"”.
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Redefining luxe boundaries - Luxury goods value perceptions and consumer purchase behaviours from the lens of Cadillac in UAE
… to engage the new generations of luxury auto-consumers. The next generation luxury auto-consumers, Gen-Y and Gen-Z, especially the HENRYs (High-Earners-Not-Rich-Yet) are expected to represent 80% of global personal luxury goods by 2030 (Bain & Co., 2022).<br/>Luxury is a thriving economy with …
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Conservation, Consumption, and Livelihoods: Contradictions in Conservation Projects and Audiences in Vietnam
… between conservation organisations and consumers of wild animal products in Vietnam. Using semi-structured interviews across social worlds, this thesis shows the changing ways people relate to conservation projects and wild animal products. I argue that attempts to change consumer …
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Digital readiness and the adoption of self-service banking technologies in South Africa
… bank managers need to learn and understand new consumer behaviours and trends for them to keep up with customer needs and to remain competitive. As such, it becomes necessary for marketers to understand consumer decision making processes related to self-service banking technologies. Of …
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Fast moving consumer goods companies penetrating low-income markets in South Africa
… the challenges and opportunities for Fast Moving Consumer Goods (FMCG) companies in penetrating low-income markets in South Africa, particularly focusing on the base of the pyramid (BoP). Employing qualitative, exploratory methods, the study involved in-depth interviews with industry experts to …
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The effect of mobile marketing on the purchase of staple products: a case of bottom of the pyramid consumers in Khayelitsha
… marketing strategies. An empirical study on BOP consumers living in Khayelitsha, Cape Town, comprising a survey of a sample of 385 respondents, was conducted. The measurement items were assessed through six hypotheses using Structural Equation Modelling with Smart PLS 3 software. The results …
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Antecedents of consumer’s self-brand connection in the context of CSR communication: a focus on Egypt’s coffee industry
… growing challenges in establishing meaningful consumer connections, particularly through Corporate Social Responsibility (CSR). While CSR has gained traction as a differentiating strategy to boost purchase intentions, word-of-mouth, and premium pricing, there remains a gap in understanding the …
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Investigating the Effectiveness of Supermarket Transmission Control Measures on the Spread of COVID-19 in the Presence of Super-Spreaders through Agent-Based Modelling
… chances of infectiousness, compliance, and consumer behaviours, allowing for a more realistic representation of real-world behaviours. The model used for analysis is built entirely in the NetLogo environment, designed to be interactive, adaptable to user-varied inputs, and visually engaging. …
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Investigating the Marketing Strategies Implemented by Aston Martin and BMW and its Impact on Consumer Behaviour in the UK
… social media marketing are effective in changing consumer attitudes and building trust. The survey result showed that customer-centric marketing strategies have a major effect on the development of business growth in the UK for BMW and Aston Martin. Also, celebrity brand endorsement can help the …
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Perceptions of web site design characteristics: A Malaysian/Australian comparison
… citizens of the Web's global village in which consumer behaviours and values are converging. There were some specific perceptual differences between Australians and Malaysians of Web design characteristics and their impact on the overall effectiveness of Web sites. For example, differences for …
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Ushering the virtual age: a multi-theoretical and multi-stakeholder investigation of virtual reality shopping application adoption based on technical and usability features within an integrated UTAUT–TOE framework
… (VRSA) in e-commerce, focusing on Gen Z consumers and the strategic preferences of e-businesses. While immersive technologies like AR are widely adopted, VR remains underutilised despite its potential for creating engaging, experiential shopping environments. Addressing this gap, the …
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Exploring Chinese consumers’ luxury value perceptions: development and assessment of a conceptual model.
… consumption in China, understanding the Chinese consumers’ perceptions of luxury value is becoming important for luxury researchers and marketers. Although most studies conducted in developed countries have provided theoretical insight on luxury value perceptions, limited research has been …
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The Role of Sociocultural Factors in Saudi Consumers’ Attitudes Towards Social Media Advertising and Purchase Intentions within the Clothing Industry
… media advertising (SMA) significantly influences consumer purchase behaviour in Saudi Arabia, particularly in the fashion industry. However, Saudi consumers’ attitudes towards fashion advertisements on social media are shaped by sociocultural factors, given the country’s deep-rooted cultural and …
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Drivers and outcomes of brand attachment
… to the cognitive andaffective bonding between consumers and ‘their’ brands. Building consumerbrand relationships is becoming increasingly important for academics and practitioners. Academics argue that comprehending the consumer brand relationship provides insight to consumers’ choice of brands …