Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 20 of 60 for “"Consumer Attitudes"”.
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Consumer attitudes to innovative housing design
It is now widely accepted that we are simply not building enough new houses.Recent house price increases result directly from a shortage of homes. Buildingnew houses is the only significant way that we have of meeting increases in thedemand for homes. Both government reports and academic research …
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Consumer attitudes and behavior toward frozen meats
Thesis (M.S.)--Michigan State University of Agriculture and Applied Science. Dept. of Agriculture Economics, 1958
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Apparel Mass Customization: Exploring Canadian Consumer Attitudes
… new service and product concept, which engages consumers in co-designing clothing online for a tailored product. This study explores Canadian consumers’ attitudes towards clothing, and assesses the potential for the adoption of this concept in Canada. This study is guided by multi-component …
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Consumer attitudes towards genetically modified foods in Europe : structure and changeability
… have been at the center of debate in European consumer policy in the last two decades. Although the quasi-moratorium has been lifted in May 2004 and the road to the market is in principle reopened, strategies for product introduction are lacking. The aim of the research is to assess potential …
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An investigation into consumer attitudes affecting the adoption of mobile marketing in Namibia
… business and are progressively providing consumers with greater variety, convenience, and affordability. One such mobile technology advancement that has taken the globe by storm is “mobile marketing”. Nonetheless, consumers, especially in developing countries such as Namibia, are deprived …
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Evaluation of motivations that influence consumer attitudes and behavior when purchasing local foods
… consumption. Research suggests that positive attitudes towards locally grown food might not necessarily result in purchasing locally grown food. Although primary motivators for consumer food purchases remain to be price, quality, convenience and brand familiarity, there seem to be other …
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Nutritional Labeling on Menus in Full-Service Restaurants: Consumer Attitudes and Intended Usage
… their health and dining habits as well as their attitudes toward and intended usage of nutritional information (NI) on menus in full-service restaurants. Gender, education levels, age, and household income affect the attitudes toward and intended usage of NI. Exercise frequency, the current use …
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THE TIES THAT BIND: SOCIAL COMPARISON’S INFLUENCE ON CONSUMER ATTITUDES AND BEHAVIORAL INTENTIONS
… of others. Prior literature suggests that consumers purchase and conspicuously use brands, not only for their functional benefits, but also for their psychological benefits. These psychological benefits can include reaffirmation of one’s status or group membership and increased self-esteem. …
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Consumer attitudes toward and preferences for local foods in Northern Ireland: Experimental and survey evidence
This thesis investigates the consumer attitudes toward and preferences for local foods in Northern Ireland. The thesis innovates by exploring the consistency of choices in stated and revealed preferences and the possibility to nudge behaviour through persuasive communication in the context of local …
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Consumer Attitudes Toward Cross-Border Brand Alliances: Adding A Consideration Of Country Of Origin Fit
… and the potential factors that influence consumers' attitudes toward these alliances. Building on an existing framework, it establishes country of origin fit as a new variable that influences consumer attitudes toward brand alliances and examines its relationship with brand fit under …
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Consumer attitudes and willingness to pay for plant-based meat products: A health and nutrition perspective
… impacts. These negative impacts are leading consumers to seek products that are produced with fewer negative externalities than conventional products or seek alternatives to meat entirely. Plant based/vegan alternatives to popular processed meat products have existed since the 1960’s. …
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Consumer attitudes towards medical information: an exploratory study of direct-to-consumer prescription drug advertising in Australia
The present exploratory study examined consumer attitudes towards medical information, particularly, from Direct-To-Consumer Prescription Drug Advertising (DTCA) in Australia. Nowadays, consumers require more information about prescription medicines that they may be interested in. Further, a modern …
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A model of key characteristics affecting consumer attitudes toward the usage of free legitimate ad-supported music download services.
… looking for ways to profit from changing consumer behaviour. To date, literature has looked at why people illicitly download (e.g. motivations, ethical considerations), the financial impact of file sharing (e.g. lost revenue), legal approaches to combatting file sharing (e.g. what …
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Consumer attitudes about the importance of flame retardant legislation for clothing in relation to socio-economic class and parental status
This research investigated current consumer attitudes about clothing and textile flammability legislation in relation to socioeconomic class and parental status. One hundred fifty women from six different regions in Virginia participated in this study. Data was collected by telephone interview. …
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Quantifying the Impact of Message Framing on Consumer Attitudes Towards the Consumption of Meat Products in Cape Town: A Consumer Neuroscience Approach
… project explored how each strategy influences consumers' attitudes toward the recommended behaviour and investigated the role of emotional and attentional responses to each message framing strategy. The purpose of this research was to determine whether negatively framed messages are more …
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From Soviet deficit to American inundation: Examining consumer attitudes toward country of origin and corporate social responsibility advertising strategies across cohorts in Ukraine
… a unique environment for globalization and consumer socialization due to the shift from communism to capitalism. As a result, global brands’ advertising strategies when entering the Ukrainian market have utilized a combination of local and global production and marketing efforts. Despite …
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The effect of experiential analogies on consumer perceptions and attitudes
… Yet understanding what comes to mind when consumers process these comparisons remains to be investigated. By drawing on analogy and consumption experience literatures, an important moderator of analogical persuasiveness is identified, preference for the base experience, and the influence of …
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"Buy Local" Consumer Behavior and Wood Products: A Case Study
<p>Consumers in the United States are increasingly interested in buying locally grown/produced (LG/P) agricultural products (Connor et al. 2009).<strong> </strong>In comparison, consumer interest<strong> </strong>in buying local wood products is not evident. In the same way that the LG/P …
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