Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
Results
Showing 1 to 17 of 17 for “"Consumer Attitude"”.
-
Consumer Attitude Towards Branded Quick-Service Foods on Domestic Coach Class In-Flight Menus
This study examined consumer attitude towards adding branded quick-service items on domestic airline in-flight menus with the aim of assessing the variables of perceived customer value and customer satisfaction. A random sample of one hundred sixteen frequent flyers residing in the United States …
-
Consumer Attitudes Toward Cross-Border Brand Alliances: Adding A Consideration Of Country Of Origin Fit
… and the potential factors that influence consumers' attitudes toward these alliances. Building on an existing framework, it establishes country of origin fit as a new variable that influences consumer attitudes toward brand alliances and examines its relationship with brand fit under …
-
Influence of Consumer Age and Clothing Type of the Salesperson on Consumer Satisfaction with the Salesperson's Performance
… salesperson is a strong factor of influence in consumer ´s decision process because a store image and ability to build loyalty can heavily depend on the ability and characteristics of the salesperson (Engel, Blackwell, & Miniard, 1995). A consumer may fully anticipate buying, but this intention …
-
The Moderating Effects of Consumers’ Awareness of a Parent Lodging Company’s Ownership of a Luxury Hotel Brand on Consumers’ Overall Attitude
… study is to identify the moderating effects of consumers’ awareness of a functional parent company’s ownership of a luxury hotel brand on brand reputation, prestige, and consumer overall attitude towards the functional parent company and the luxury extension. Previous studies have demonstrated …
-
THREE ESSAYS ON MEASURING PRODUCT PLACEMENT EFFECTIVENESS IN MOVIES: ECONOMIC WORTH, FORGETTING AND ATTITUDE TOWARD NEGATIVE PLACEMENTS
… of placements is enhanced by audiences' attitude toward product placements. Recognition is further affected by placement execution factors. Specifically, we found that audio placements and placements of longer duration positively affect placement recognition. Plot connectivity and …
-
Ask Your Doctor About Exposure Therapy!: Direct-To-Consumer Marketing Of Empirically Supported Psychological Treatments For Anxiety
… marketing prescription drugs directly to consumers is considered as a model for advancing dissemination of EBPIS. Utilizing undergraduate students as participants, the current study examined how potential consumers of mental health services respond to internet-based marketing information …
-
The Buzz Behind Alcohol Advertising: A study of how alcohol advertisements on social media impact behavior
… model (ELM) provides insight into why a person’s attitude could be more susceptible or why their behavior could be more easily influenced by certain types of alcohol marketing messages (Petty & Cacioppo, 1986). This thesis tested three different alcohol advertising message strategies (i.e., taste, …
-
An examination of alternative theoretical approaches to understanding consumer opinions of complex and controversial technologies
… the key determinants of opinions held by consumers regarding complex and controversial technologies, specifically related to the theories of risk, group polarization theory and Rogers' Diffusion of Innovation theory. Much of the current literature on risk falls under one of two major …
-
Antecedents of travellers' eWOM communication
… examining the influences of the overall attitude and behavioural intention of eWOM communication. Survey results showed that the overall attitude towards eWOM communication plays an important role in the understanding of the eWOM communication behaviour of travellers, serving as a …
-
Understanding the attitude and repurchase intention towards halal food product among non-muslim consumers in Malaysia
… was to understand the factors that influence the attitude and repurchase intention of non-Muslim consumer in Malaysia towards Halal food product. This study highlighted the conceptual insights of the multidimensional constructs of buyer factors (i.e. religion adoption, lifestyles, halal awareness, …
-
A green residential wish list : most important features according to homeowners
… and Behavior literature lacks studies on consumers' attitudes about buildings' green features. Despite of works in environmental valuation of residences that possess those features, studies dealing with attitudes and behaviors towards green products have mostly focused on non-durable …
-
Reason and reaction: The dual route of decision making process on social media usage: The case of hospitality brand fan pages
… effective tool for building relationships with consumers. Many hospitality firms (i.e. restaurants) have captured the strength of a fan page because it can enhance brand attractiveness and draw consumer attention.</p> <p>Little is known about the experiences and possible outcomes of consumers' …
-
Impact of self-construal, individualism-collectivism, and subjective social status on attitude towards luxury a cross-cultural study
… collectivism, and subjective social status on consumer attitude towards luxury. Past studies have recognised the important role culture plays in the luxury consumption behaviour across cultures, especially via attitude toward luxury. Cross-cultural differences based on macro-level cultural …
-
A study to investigate the attitude of customers towards electronic banking: The case of a South African-based company
It is known that attitude plays a significant role in consumer decision process whether to adopt new technology or not. Differences in attitude towards a product or a service depend on the nature of the product, individuals and the duration in which the product has been in the market. Based on the …
-
Alexa as a shopping assistant : the effects of message interactivity and the mediating role of social presence
… study explores the key factors that influence consumer intention to use virtual assistants for online shopping. It examines (a) whether existing concepts in communication technology literature (particularly message interactivity and social presence) are applicable to understanding consumer …