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Showing 1 to 1 of 1 for “"Constituent/Customer Relationship Management"”.
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Shifting Directions: Conceiving, Implementing, and Navigating the Inherent Complexities of Student Recruitment Customer/Constituent Relationship Management (CRM) Systems within Higher Education
A Constituent (often and typically referenced as Customer) Relationship Management (CRM) system is utilized within organizations whose focus is on customer development and service. A CRM is both an organizational approach involving significant human and system processes, as well as a technological …