Global ETD Search
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Showing 1 to 2 of 2 for “"Conscious Consumerism"”.
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Shopping for Substance: Style and the Material Rhetoric of Conscious Consumerism
Conscious consumerism is a layered phenomenon. "Going green," "fair trade," "buy organic," "carbon footprint," and "shop local think global" are now familiar phrases in the lexicon of American shopping strategies, and conscious consumerism has a relationship with all of them. Groups defined as …
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The impact of consumers' sustainability consciousness on sustainable purchase intention amongst Gen Z in the South African fashion retail market
A new generation of conscious consumers have placed pressure on fashion retail businesses to implement sustainability into their respective business operations. Conscious consumerism is a driving force behind sustainable consumption as these consumers play a strong role when influencing business …