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Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 20 of 81 for “"Conjoint Analysis"”.
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University preference : A conjoint analysis
… preference in Western Australia. A form of conjoint analysis, known as Adaptive Conjoint Analysis (ACA), was used to investigate the relative importance of a number of attributes to university preference. The study involved presenting 259 Western Australian school leavers (Year 12 students) …
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Measuring non-monetary incentives using conjoint analysis
Thesis (M.Eng.)--Massachusetts Institute of Technology, Dept. of Electrical Engineering and Computer Science, 1999.
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Contribution to web-based conjoint analysis for market research
… around the use of web interfaces to perform conjoint analysis, a market research technique based on comparisons between pairs of potential product configurations to compute the perceived relative utility of each of several product design attributes. We first overview conjoint analysis and the …
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Evaluating Consumer Preferences for Medicare Part D Using Conjoint Analysis
… D drug plans using a marketing technique called conjoint analysis.</p> <p>An Adaptive Choice Based Conjoint Analysis Survey was constructed and administered to 497 seniors in the Greater Memphis/Shelby County Area. Seniors were recruited from local senior centers or senior apartment homes. The …
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Some new types of designs with applications in conjoint analysis
Conjoint Analysis (CA) is a mainstream method in market research studying the consumer behaviour. This method entails choice of experimental designs often dealing with large numbers of attributes and attribute levels. This thesis introduces the use of Partially Augmented Design (PAD) in CA and …
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Number of levels effect in adaptive and choice-based conjoint analysis
Conjoint analysis is a widely used marketing research tool for analyzing consumer preferences for a set of product/service attributes and estimating part-worths for the levels of each attribute. Although numerous studies have confirmed the reliability and validity of part-worth estimates, several …
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A Conjoint Analysis of Consumer Preferences for Product Attributes: The Case of Illinois Apples
… each consisting of three choices. Using the conjoint analysis technique, the study analyzes two versions of the survey: one referred to the choice of genetically modified apples as ""GM"", while the other version referred to that choice as ""REI"" (reduced environmental impact). The study …
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Measuring consumer willingness to pay for reduced sulfur dioxide content in wine: a conjoint analysis
… a sample of 223 wine consumers participated in a conjoint experiment where 36 hypothetical wine labels were ranked. Collected data included socio-demographic information, subjective experiences with headaches, and purchasing behavior. The results indicate that quality and price are the primary …
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Consumer's preferences for goat meat in the United States : an application of choice-based conjoint analysis
The meat goat industry is one of the fastest growing agricultural sectors in the United States. However, there has been limited research on consumers’ preferences for goat meat; therefore, a choice experiment was used to assess consumer preferences for goat meat and/or live goats. A national online …
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Application of polyhedral choice-based conjoint analysis to the redesign of MIT Sloan School's executive education programs
Thesis (S.M.)--Massachusetts Institute of Technology, Dept. of Mechanical Engineering, 2003.
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The co-creation of athlete development: A conjoint analysis of parents' and coaches' preferences for effective athlete development
… online surveys. Surveys included a choice-based conjoint model of sport program components, forcing respondents to trade-off program components against each other, to determine their relative importance for each program component. Surveys also asked parents and coaches for the level of importance …
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Distortion of "fast clockspeed" product development : using web-based conjoint analysis, clockspeed analysis and technology strategy for an automotive telematics system
Thesis (S.M.)--Massachusetts Institute of Technology, System Design & Management Program, 2001.
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Product line-up design based on preference measurement : a case study on TV industry
… using the technique of market segmentation and conjoint analysis. This practice was expected to increase its sales compared to traditional vertical line-up, as academia has for long asserted that meeting specific needs of consumer groups in customized way with the most preferred combination of …
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Preferences and Willingness to Pay for Osteoarthritis Treatments among the Medicare Population
… The sample size was 181.</p> <p>Choice-based conjoint analysis technique was utilized. The preferences and willingness to pay were determined using choice-based conjoint analysis, advanced design module with a dual-response none option. Choice-based conjoint analysis uses computer guided …
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The relationship between cultural orientation and reward preference: a study conducted in South Africa and the Netherlands
… issues (for example, issues of level of analysis and the reference-group effect). By measuring at an individual level of analysis and exploring the use of choice-based conjoint analysis, the present study aimed to advance the field of cross-cultural remuneration research. The study aimed …
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An improved multicriterion analysis approach to avoid subjectivity in irrigation water allocation decisions
… obtained. I have developed an approach based on conjoint analysis which removes that subjectivity from the chosen MCDM method (i.e. ELECTRE). Interval scales and relative importance criteria weights, two usually subjective inputs in ELECTRE, are objectively estimated from the conjoint analysis …
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