Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 20 of 79 for “"Congruity"”.
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The development of dispositional measures of self-congruity and functional congruity
… dispositional complements to situational self-congruity and situational functional congruity be identified? Self-image congruence research, which establishes a background for the situational impact of image and function-laden information, is reviewed. A theoretical rationale for developing …
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The Operation of Congruity in The Oral Communication Situation
Made available in DSpace on 2014-12-05T22:51:22Z (GMT). No. of bitstreams: 1 5904491.pdf: 5712172 bytes, checksum: b005af6f4f664a737e1efaed27c4d528 (MD5) Previous issue date: 1959
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A Test of Congruity Hypothesis Across Three Language/culture Communities
Made available in DSpace on 2015-05-12T21:39:34Z (GMT). No. of bitstreams: 2 license.txt: 4848 bytes, checksum: 96035ab3f5e1c23cc7138a224ce498bd (MD5) 6406164.PDF: 4092908 bytes, checksum: f2b1bea31814d7a81ee71016c1c372c9 (MD5) Previous issue date: 1963
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Congruity between Assessment Criteria and Cooperating Teacher Assessment of Student Teachers
This study investigated the congruity between cooperating teachers' assessment of student teachers and established set of criteria for assessment during student teaching. The study also examined the substance of the comments of cooperating teachers about student teachers' performances. The final …
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Diverse Students' Perceptions of Cultural Congruity and Environment at a University
… private university. Utilizing the Cultural Congruity Scale (CCS) and University Environment Scale (UES), this study analyzed the perceptions of 28 students who are ethnically diverse and enrolled in the Culturally Responsive Special Education/ESL Program. The data will be used to evaluate …
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The effect of adding features on product attractiveness: the role of product perceived congruity
… by examining in particular the role of the congruity of the features added with the base product as a variable the moderates the effect of increasing the number of features. Grounding on schema-congruity theory, I propose that the cognitive elaboration associated with the product congruity …
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A Typological Investigation of Self-Concept Congruity and Brand Preferences: Toward a Predictive Model
Made available in DSpace on 2014-12-10T23:09:00Z (GMT). No. of bitstreams: 1 7412129.pdf: 15698835 bytes, checksum: 1e079a5992d8f5218827c360c3884f5a (MD5) Previous issue date: 1973
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Clothing behavior of working women related to self-image/clothing- image congruity and achievement motivation
… formulated: 1) costumes which induce positive congruity will be worn more than costumes which induce positive incongruity or negative congruity, followed by negative incongruity; 2) there will be a significant relationship between congruity and achievement motivation for five costumes. The …
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Clothing style preference of working women related to self- image/clothing-image congruity and public self-consciousness
… knowledge concerning the influence of self-image congruity and public self-consciousness on clothing behavior from the symbolic consumption perspective. Thus, relationships among the three major constructs, public self-consciousness (PSC), self-image/clothing-image congruity (actual …
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A Study of Relationships Between Teacher Characteristics and Congruity, Incongruity, and Inconsistency With Policy Positions of Teacher Organizations
The purpose of the study was to investigate the relationships between three types of responses that were assumed to effect group cohesion, and certain teacher characteristics. The types of responses consisted of congruent responses that reflected an agreement with the organization's position on …
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Self-endorsing effect of brand filters: How the self, self-congruity, and perceived self-expressiveness lead to persuasion
… intentions, sharing intentions, and whether self-congruity and perceived self-expressiveness mediate the relationship between these variables. I conducted two laboratory experiments each with two conditions (self-endorsing vs. other-endorsing). In the first study, participants in the …
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Effects of Experiences and Brand-Self Image Congruity on Perceived Risk and Purchase Intention in Apparel Online Shopping Context
… (Karande, Zinkhan, & Lum, 1997). Therefore, congruity between brand image and consumers' self image (brand-self image congruity) may help consumers to reduce their perceived risk and increase purchase intention in apparel online purchases. No study has examined the effect of brand-self image …
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Consumer satisfaction and dissatisfaction in tourism as related to destination image perception
… Using the evaluative congruity theory framework, this study focused on the role of destination images in tourism with regard to consumer satisfaction/ dissatisfaction (CS/D) from the stand point of: (1) the functional congruency between the tourist's expectations and …
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BRAND DYNAMICS: The Effects of Brand Personality and Brand Experience on Emotional Brand Attachment
… this phenomenon from the perspective of "self-congruity," assuming that a fit between the consumer's understanding of self (i.e., self-image) and the brand's image (or "brand personality") should drive the consumer's purchase behavior. This stream of research has vigorously explored the …
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An empirical investigation of how the impact of the four self-congruity types on brand attitude varies depending on an individual's self-construals, cosmopolitan and local orientaion.
… local orientation on the effect of the four self-congruity types (actual, ideal, social, ideal social) on brand attitude. A widely used practice among marketers focuses on communicating the notion that using their brands will bring consumers closer to how they would like to see themselves, their …
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The Relationship of Cultural Affiliation and Cultural Congruency to Depression, Anxiety, and Psychological Well-Being among Native Hawaiian College Students
… levels of cultural affiliation and cultural congruity would be inversely related to anxiety and depression. Additionally, it was hypothesized that higher cultural affiliation and cultural congruity would result in higher levels of psychological well-being and lower levels of psychological …
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Exploring the effects of mood states, cultural background, and the congruity between ad appeal and product type on consumers’ attitudes and purchasing intentions
… of mood, culture and message appeal (i.e., congruity/incongruity between ad appeals and product types). Two online experiments were conducted with 438 participants from both U.S. and China. All participants (i.e., Americans and Chinese) were randomly assigned to either a positive or negative …
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A study of Japanese guests' satisfaction with hotel attributes and performance in Taiwan
… and guest's satisfaction using the evaluative congruity theory framework; The findings indicate that the guest's satisfaction of hotel services is a positive function of the functional evaluative congruity between a guest's expectation of hotel attributes and perceived performance outcome. More …
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