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Showing 1 to 1 of 1 for “"Congruent Cooking Sounds"”.
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Does that Sound Smell Good? An Experimental Investigation into the use of Verbal Smell References and Cooking Sounds in Radio Advertisements
… grilling to perfection" stated in the ad) and congruent cooking sounds (e.g. sizzling sounds for a steakhouse) in radio food advertisements impact consumer sensory perceptions (ability to almost taste and/or almost smell the advertised product), affective response, and purchase intentions. In …