Global ETD Search
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Showing 1 to 1 of 1 for “"Computers as social actors"”.
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Alexa as a shopping assistant : the effects of message interactivity and the mediating role of social presence
This study explores the key factors that influence consumer intention to use virtual assistants for online shopping. It examines (a) whether existing concepts in communication technology literature (particularly message interactivity and social presence) are applicable to understanding consumer …