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Showing 1 to 1 of 1 for “"Competitive Intelligence Environment"”.
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Design Science Research Approach Towards the Construction of Competitive Intelligence Process Model in the Era of Big Data
… approaches to market their products to create a competitive advantage. Marketers in different sectors put together valuable customer databases to deliver tailored offers and campaigns. The benefits of BDA have also informed new approaches for businesses to stand out. Identifying the right target …